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The Marketing Manager is chiefly responsible for marketing and advertising aerial adventure course experiences at both Navitat locations (Asheville, NC & Knoxville TN). The full-time Marketing Manager will develop and execute targeted, persuasive marketing efforts with a primary focus on paid Google and social media ads. This position includes leading organic social media efforts by pushing regular organic content utilizing on-course guide staff. Modern-day sales instincts, excellent customer service skills, and strong proficiencies in digital Ad management and SEO will be required for success in this position.

Role Responsibilities:

• Develop and implement strategic marketing plans to achieve company goal of increasing customer traffic
• Develop, plan, and execute Navitat’s Google Ads platform with targeted AD campaigns
• Develop, plan, and execute Navitat’s social media Ad campaigns including FB and IG
• Directly execute all graphic design requirements, using Illustrator and Photoshop to provide all of Navitat's design and artistic requirements
• Develop comprehensive reports detailing the performance of SEO strategies and marketing campaigns using Google analytics
• Oversee 3rd party graphics providers such as that required for apparel and signage
• Collaborate with NCA's Guest Services Manager and Group Sales Manager to execute a sales driven marketing outreach program targeting both the local and tourism community
• Develop and execute email marketing campaigns to engage and nurture leads

Role Requirements:

• Strong proficiency in graphic design
• Minimum 2 yrs professional training or education in marketing
• Minimum of 2 yrs Marketing experience with a sales focus
• Must have experience in successfully implementing various social media sales programsStrong proficiency in digital marketing tools (ie: Google Ads, social media ads, etc.)
• Strong proficiency in SEO
• Strong proficiency with ad design using various softwares
• Ability to regularly participate in aerial adventure activities, (no substantial fear of heights or resistance to being on course regularly)
• Ability to work flexible hours, throughout the year and during the week
• Ability to work in a high-paced environment
• Exceptional communication skills
• Must be able to travel to Knoxville (2 to 4 day trips per month)

Role Compensation & Benefits:

• 47 - 52K per annum (dependent upon candidate competencies, background and experience)
• Benefits, including health insurance, paid time off (PTO), company-paid trips, 5 paid holidays, professional development.
• End of year performance-based bonus

About Navitat Canopy Adventures:

Navitat Canopy Adventures is the premier provider of mountain and tree-based zipline experiences - featured on CNN, in the New York Times, Outdoor Magazine, Forbes Travel Guide and called "One of the best in the nation!" in USA TODAY! Located only 20 minutes north of Asheville, Navitat's home, Moody Cove, is a 242-acre wilderness setting containing some of the largest trees in the area, abundant wildlife, rare plant species, and offering spectacular long-range mountain views. Navitat also calls Knoxville, Tennessee home, with a second canopy-based adventure park located in Ijams Nature Center, just 5 minutes from Downtown Knoxville. 

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