Location & Eligibility

Fully remote role, but work must be performed from approved states only: California, New Mexico, Florida, or Massachusetts

Department

Marketing

Job Type

Full-time

Reports To

Director of Marketing

Employment Status

Exempt

Summary

The California Institute of Applied Technology (CIAT) is seeking a strategic, organized, and people-focused Marketing Manager to join its growing team. This role plays a key part in driving structure, accountability, and momentum across marketing initiatives while directly managing a team of specialists and coordinators.

You’ll oversee daily marketing operations, ensure projects move efficiently, and align team efforts with broader institutional goals. The ideal candidate combines strong project management skills with effective leadership, capable of balancing priorities, motivating a team, and supporting professional growth.

Key Responsibilities

Team Leadership & Management

1. Lead and support a marketing team across email, social media, SEO, paid media, content, and partnerships
2. Provide coaching, mentorship, and professional development for team members
3. Conduct regular 1:1s, performance reviews, and career planning sessions
4. Build a positive, accountable, and high-performing team culture

Project & Operations Management

1. Oversee daily workflows to ensure timely completion of campaigns and deliverables
2. Develop and maintain timelines, task systems, and accountability processes
3. Manage team bandwidth and adjust priorities based on business needs
4. Coordinate across departments and act as a key liaison with leadership

Campaign Execution & Strategy

1. Oversee integrated marketing campaigns across digital, email, social, partnerships, and events
2. Ensure consistency in brand voice, messaging, and execution
3. Collaborate with the Creative Manager to align assets and messaging
4. Assist in intake, prioritization, and planning of internal marketing requests

Performance & Optimization

1. Track campaign performance, productivity, and key marketing metrics
2. Identify opportunities to improve efficiency, performance, and innovation
3. Ensure compliance with federal, state, accreditation, and institutional standards

Administrative & Compliance Duties

1. Partner with HR on employee coaching and support
2. Manage timekeeping accuracy and enforce policies
3. Maintain a safe, ethical, and professional work environment
4. Handle sensitive information with confidentiality

Qualifications

1. Bachelor’s degree in marketing, business, communications, or a related field preferred
2. Minimum 5 years of marketing experience, including 2–3 years managing direct reports
3. Proven ability to lead cross-functional initiatives and manage multiple projects
4. Strong leadership, coaching, and team development skills
5. Excellent organizational and project management abilities with attention to detail
6. Analytical mindset with the ability to translate data into actionable insights
7. Strong written and verbal communication skills
8. Ability to adapt and prioritize in a fast-paced environment
9. Experience with SEO, paid media, social media, and email marketing preferred
10. Proficiency in Microsoft Office and marketing/project management tools
11. Willingness to work outside standard hours when needed
12. Ability to collaborate across academic and administrative teams
13. Willingness to travel occasionally for events or initiatives

Work Schedule

Full-time role, typically Monday through Friday

Occasional evening or weekend work may be required

Supervisory Responsibility

Manages multiple roles within the Marketing Department, overseeing team performance, development, and daily operations

Work Location

Remote position limited to company-approved locations. Relocation or temporary work outside approved areas requires prior authorization

Core Values

1. Commitment to education and student success
2. Integrity, excellence, and accountability
3. Respect and inclusivity for all individuals
4. Innovation and continuous improvement
5. Customer-focused mindset aligned with student outcomes
6. Professionalism and ethical conduct
7. Dedication to lifelong learning and development

Physical Requirements

1. Ability to sit for extended periods
2. Frequent computer and phone use
3. Ability to type, research, and input information efficiently
4. Basic mathematical skills required

Work Environment

This role is primarily remote, requiring a secure and ergonomic home office setup. Employees must follow data security protocols and maintain confidentiality. Standard office tools such as computers, phones, and virtual platforms are used daily.

When working on-site, employees are expected to follow all workplace policies, maintain professionalism, and collaborate effectively in shared environments.

Equal Employment Opportunity (EEO)

CIAT provides equal employment opportunities to all employees and applicants, without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status. Harassment or discrimination of any kind is strictly prohibited.

Additional Information

This job description is not exhaustive and responsibilities may change as needed.

Salary Range

$80,000 to $95,000 per year (DOE)