Senior Graphic Designer (AI enhanced)

The Senior Graphic Designer creates relevant, engaging, and industry-leading graphics and designs, both print and digital, to support the brand. This role leverages advanced AI creative tools to accelerate production and personalize content while maintaining high-fidelity brand standards. 50% of this position will be spent on the creation of materials to support Marketing and 50% will be spent on ideation and development of design assets to help grow/support our wholesale business. This individual has experience following creative direction, understanding design strategy, creating marketing assets using video and photography, and possesses basic web development skills.

Responsibilities & Duties

1. Designs digital, print, video and photographic marketing materials, including in-store displays and signage, digital communications, and wholesale materials to support the brand.
2. Utilizes Generative AI tools (e.g., Adobe Firefly, Midjourney, or similar) to conceptualize and produce high-quality brand assets, custom backgrounds, and visual elements.
3. Works with Marketing team on creation of customer communications, PowerPoint presentations, instore materials, POS displays, advertising (traditional, digital, and OOH), and packaging/label design.
4. Develops and refines AI-driven copy and messaging variations to align with specific campaign goals and brand voice across digital channels.
5. Manages graphic needs including creating sell sheets, brochures, event/tradeshow graphics, instore displays, and other deliverables for Wholesale team.
6. Prioritizes and manages multiple projects within design specifications, ensuring all deliverables meet Company brand standards.
7. Maintains "Brand-Safe" AI workflows, ensuring all generated content is ethically sourced, legally compliant, and free of typical AI artifacts.
8. Reviews/proofs final pieces for any errors to ensure all products meet Company quality standards and brand guidelines.
9. Manages implementation of a digital asset management (DAM) site, from identifying vendors through setup with all needed brand assets.
10. Performs advanced retouching, image manipulation, and AI-assisted upscaling to ensure visual consistency across all media types.
11. Communicate any necessary changes with Creative Director/Marketing Director for final approval.
12. Compliant with Company SOPs and state regulations.
13. Maintain a clean and safe work area; follow applicable safety guidelines and procedures.
14. Behave in a manner that is positive, productive, cooperative, and encourages teamwork.

Qualifications & Experience

1. Must be at least 21 years of age.
2. Bachelor’s degree in a design field required.
3. 5-7 years' experience as a graphic designer in CPG, agency, or related industry.
4. Proven proficiency in AI-assisted design workflows, including prompt engineering for visual assets and text-to-image generation.
5. Must be highly proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign), including integrated AI features (Generative Fill, etc.), and Microsoft 365.
6. Basic knowledge of user experience required.
7. Must have digital portfolio showcase demonstrating a mix of traditional design and AI-enhanced creative work.
8. Must possess expert knowledge of layouts, print design, printing methods, and following/expanding upon brand guidelines.
9. Experience with Mailchimp, Wordpress, Hootsuite, and other digital asset management sites preferred.
10. Experience with AI writing tools (e.g., Jasper, Writer, or similar) for marketing copy assistance is a plus.
11. Packaging design, illustration, and/or photography experience a plus.
12. Must be able to pass a background check in accordance with state regulations.
13. Must have reliable transportation.

Pay: $86,400.00 - $131,300.00 per year

Benefits:

1. 401(k)
2. 401(k) matching
3. Dental insurance
4. Employee discount
5. Health insurance
6. Life insurance
7. Paid time off
8. Parental leave
9. Relocation assistance
10. Vision insurance

Work Location: In person

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