The social media manager’s responsibilities fall into three primary buckets: content coordination, calendar management, and measurement.

Responsibilities:

1. Content coordination: With minimal supervision, this individual will manage social media requests from stakeholders across our Microsoft Advertising organization. They will ensure each post has all required components like copy, design, tracking code, etc. For each new social request, they will manage the ticket via ADO, and once ready, schedule posts in Sprinklr. They should be familiar with the various content types (e.g., static posts, video, carousel).
2. The ideal candidate has a strong background in written communication. They should feel comfortable both writing and reviewing social copy specific to each major social media platform.
3. As they collaborate with key stakeholders across the organization on creation, organization, and measurement, they will work directly within our brand marketing team to ensure all content is aligned with brand guidelines, social tone of voice (TOV), and integrated campaigns.
4. Calendar management: The social media manager will also keep our content calendar up to date and organized. They’ll maintain an organized flow of assets and approvals between various content and creative agencies and internal stakeholders.
5. They should feel comfortable managing conflicting priorities from various stakeholders to adjust the social content calendar to reflect the needs of the business.
6. Measurement: The social media manager will prepare monthly and ad-hoc (often even recap) reports of channel performance and suggest ways to improve our social content and community management based on the data. They will regularly track metrics like follower growth, engagement rate, and engagement volume.
7. The ideal candidate should be eager to track industry wide social trends to influence how we test and iterate our content to continually refine our performance.

Skills:

1. Experience managing multiple social media channels/managing social media calendar
2. Experience writing social media content
3. Experience with channel performance reporting

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