Are you an expert in digital marketing, capable of transforming online engagement with innovative strategies in the legal field?

Can you drive revenue through analytics and strategic insights, collaborating with sales and marketing teams to develop effective strategies?

Final question: When faced with a challenge, do you get excited or run away?

Jan Dils, Attorneys at Law, headquartered in Parkersburg, WV, with offices throughout West Virginia, is more than just a law firm—we are dedicated advocates who specialize in Social Security Disability, Veterans' Disability, Personal Injury, and more. Renowned for our commitment to client care, we deliver top-tier legal services through expert representation and a compassionate, client-focused approach.

To support our expanding digital efforts, we are looking for a Digital Marketing Operations Specialist who will be instrumental in optimizing our marketing performance. This role will oversee the management of digital campaigns, ensure seamless marketing operations, and contribute to enhancing our online presence, ultimately strengthening our firm’s mission to provide outstanding service to our clients.

What You’ll Do:

• Drive Revenue - Utilize marketing data analytics to identify opportunities for increasing revenue. Implement strategic marketing efforts to optimize key metrics that drive revenue such as number of leads, lead conversion rates, overall case quality, etc.
• Develop and Monitor KPIs
• Analyze Marketing Data
• Data-Driven Strategy Development
• Cross-Functional Collaboration
• Vendor Collaboration
• Lead Follow-Up Cadence
• Drip Marketing
• Platform Assessment
• Content Drafting

What We’re Looking For:

• Experience: Extensive background in digital marketing operations, showcasing a proven track record in data analytics and strategic development. Demonstrated ability to analyze marketing data and make informed recommendations on content strategy and marketing initiatives to maximize reach and drive revenue growth. Experience within the legal industry is highly advantageous.
• Marketing Strategies Knowledge: Comprehensive understanding of various marketing strategies and campaigns, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Local Services Ads (LSA), Google Ads (proven experience required), brand awareness campaigns, drip marketing campaigns, etc. Sufficient understanding of language and metrics related to these strategies is a must in order to effectively develop and optimize marketing initiatives.
• Software Proficiency: Proficiency in utilizing Google Workspace tools, including Google Sheets, Google Docs, Google Meet, Google Drive, etc. Familiarity with Clio Grow and Clio Manage for legal practice management is highly advantageous (however, this is not required - just note, this is our CRM tool).
• Content Creation: Experience in drafting compelling content for various platforms, including blog posts and social media captions. Ability to produce content that aligns with the firm's branding and engages the target audience effectively.
• Vendor Management: Experience in working with external marketing vendors to coordinate and execute campaigns. Ability to monitor vendor performance, conduct strategy sessions, analyze metrics, and implement recommendations based on data-driven insights.
• Excel Proficiency: General skills in data analysis and manipulation using Excel. Experience in creating formulas and functions like XLOOKUP, INDEX/MATCH, SUMIFS, Pivot Tables, and conditional formatting. Experience or willingness to learn Power Query for data transformation and integration from multiple sources.
• Performance Max Campaign Manager: Proven proficiency managing successful Google Ads Performance Max campaigns. Deep understanding of Performance Max campaign structure, audience signals, and optimization levers. Expertise with Google Ads interfaces, reporting tools, and automated bidding strategies. Strong analytical skills to interpret performance data and drive insights. Excellent communication skills to collaborate across teams. Ability to manage multiple projects and meet deadlines. Google Ads certifications are a plus.

Why You Should Work Here:

• Career Development: Our team prioritizes internal growth, helping each member achieve their professional goals. This role offers significant potential for rapid advancement to a Director-level position based on demonstrated success and effectiveness.
• Empowering Culture: Join a team that values growth and nurtures every member. We foster an environment where you can reach your full potential through continuous learning, mentorship, and professional development. By valuing contributions and promoting mutual respect, we ensure everyone thrives and succeeds.
• Inclusive Workplace: Work in an inclusive team that values diversity and collaboration. Our diverse backgrounds enhance creativity, innovation, and problem-solving, driving our success.
• Community Involvement: Engage in meaningful work that impacts lives and betters our community. Contribute to initiatives that uplift and make a tangible difference, embodying our commitment to social responsibility.

Perks & Benefits:

• Health, Vision, & Dental Insurance
• 401K Matching Retirement Plan
• Long-term and Short-term Disability
• Company Paid Life Insurance
• Standard PTO + Paid Holidays
• Set Work Schedule
• Health & Wellness Reimbursement
• Summer Company Picnic & Christmas Party
• Lunch & Learns
• Remote Work!!

As the Digital Marketing Operations Specialist at Jan Dils, Attorneys at Law, you will lead our digital growth by implementing strategies that elevate our online presence. Your role will be crucial in optimizing marketing operations while staying aligned with our mission to provide excellent client service.

Ready to make an impact? If you’re results-driven and thrive in dynamic environments, we’d love to hear from you!

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• digital marketing operations: 3 years (Required)
• Content creation: 2 years (Required)

Work Location: Remote