LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role can be based in San Fransisco or Mountain View

We are looking for a digital marketing professional with expertise in designing and executing highly effective direct email marketing programs. This individual will serve as the catalyst for the growth of email lifecycle programs that increase awareness, product adoption and customer retention from our business units. The ideal candidate is a self-starter who is responsible for channel growth, ensuring world-class campaign development and management while capturing and executing best practices, and has a member-first mindset and passion for delivering amazing experiences to drive impact.

Are you ready to join a world-class marketing operations team that is fun and helps professionals all over the world? Join us in changing the way the world works.

Responsibilities:

1. Translate business briefs into clear channel strategy and plan, partnering with marketers to define timelines, campaign requirements, and dependencies
2. Perform marketing responsibilities including but not limited to: project management, email production, landing page and microsite creation, multi-channel marketing programs, optimization, testing and deployment
3. Partner with agency and production teams to answer execution questions and ensure accuracy and quality before deployment
4. Collaborate with key stakeholders to implement ad hoc emails or automation for marketing campaigns and programs targeting B2C audiences.
5. Advise on best practices and educate marketing peers with regard to marketing mix, multi-channel, optimization, automation capabilities, testing, and projected results
6. Scale programs in a thoughtful way to bring value to all relevant LinkedIn audiences; improve performance and processes to increase both ROI and customer delight
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Qualifications

Basic Qualifications:

1. Bachelors Degree in marketing/related field or equivalent working experience
2. 3+ years experience in an email marketing platform
3. 1+ year experience in developing or informing channel strategy as part of cross-functional campaign planning
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Preferred Qualifications:

1. Experience with basic HTML/CSS and troubleshooting simple errors
2. Familiarity with common email marketing tools (e.g., Adobe Campaign, Responsys, Stensul, Litmus), with the ability to collaborate with production teams and understand platform capabilities
3. Strong project management skills: organized, experience developing and maintaining project schedules, experience working against deadlines, ability to manage priorities and meet deadlines, strong time management skills
4. Experience in developing or informing channel strategy as part of cross-functional campaign planning
5. Data and results driven approach to marketing with a growth mindset, ability to surface actionable insights from data and take action
6. Experience designing marketing experimentation through A/B testing, multivariate testing, optimizations and analysis
7. Exceptional communication, interpersonal, team building, and support skills
8. Ability to clearly communicate complex workflows, dependencies and tradeoffs in both speech and writing
9. Experience with email nurture programs
10. Previous experience at an agency
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Suggested Skills:

1. Project Management
2. Cross-functional collaboration
3. Strategic Thinking
4. Problem Solving
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LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $122,000 to $156,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

1. Documents in alternate formats or read aloud to you
2. Having interviews in an accessible location
3. Being accompanied by a service dog
4. Having a sign language interpreter present for the interview
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A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

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