Are you a seasoned digital marketing professional with 10+ years of experience managing high-performing Instagram and Facebook Ads campaigns? Are you ready to take full ownership of a multi-channel advertising strategy, drive results, and be the creative and analytical powerhouse behind a leading law firm’s growth?

At Ovation Law Firm, we’re seeking a proven expert to lead our advertising efforts with complete control over strategy, execution, creative development, and optimization. This is not an entry-level role—we need someone who lives and breathes performance marketing on Meta platforms and thrives on delivering measurable results.

What You’ll Do

This role is not about basic ad management. You’ll be the architect of our lead-generation efforts, entrusted with responsibilities that cover the entire ad lifecycle on Instagram and Facebook:

1. Full Ownership of Campaigns

1. Design, execute, and manage Instagram and Facebook Ads strategies tailored to our target audience.
2. Develop campaigns that align with our business goals, focusing on lead quality, CPC optimization, and conversion rate improvements.
3. Take full accountability for the performance and ROI of our Meta advertising efforts.

2. A/B Testing Mastery

1. Plan and execute A/B tests on ad creatives, copy, and landing pages to continuously refine performance.
2. Track and analyze test results to identify winning combinations and make data-driven decisions.
3. Collaborate on landing page optimization for better user experience and higher conversion rates.

3. Creative Development

1. Work closely with designers and content creators to produce high-performing creatives, including video ads, carousels, and static images.
2. Conceptualize and guide the creation of visually compelling and persuasive ad copy tailored to audience segments.

4. Advanced Campaign Optimization

1. Analyze campaign performance daily, adjusting bids, targeting, and creative to maximize ROI.
2. Leverage advanced segmentation techniques, retargeting strategies, and lookalike audiences to scale campaigns effectively.
3. Ensure robust tracking systems are in place, including pixel implementation, UTM tracking, and conversion attribution.

5. Strategic Growth

1. Stay ahead of trends on Meta platforms to ensure campaigns remain innovative and competitive.
2. Identify opportunities to scale campaigns while maintaining cost efficiency and lead quality.
3. Collaborate with leadership to align marketing strategies with firm-wide objectives.

What We’re Looking For

Experience & Expertise

1. 10+ years of hands-on experience managing Instagram and Facebook Ads, ideally with high-budget campaigns.
2. Deep understanding of lead generation strategies on Meta platforms, with a focus on converting high-quality leads.
3. Proven track record of scaling campaigns while improving ROI and achieving measurable growth.

Skills That Set You Apart

1. Data-Driven Decision-Making: Expert in Ads Manager, Meta Business Suite, and analytics tools to track performance and optimize campaigns.
2. Creative & Strategic: The ability to combine analytics with creative thinking to craft standout campaigns.
3. Problem-Solving Mindset: Quickly identify underperforming areas and implement fixes to improve results.
4. Landing Page Collaboration: Experience working with teams to create and refine landing pages that drive conversions.

Preferred Industry Knowledge

1. Experience in legal services, service-based businesses, or lead-generation-focused industries is a significant plus.

Why Join Ovation Law Firm?

At Ovation Law Firm, we’re building a best-in-class marketing team to fuel our nationwide growth. We offer:

1. Competitive Compensation: Pay that reflects your expertise and results.
2. Growth Opportunities: As we expand, so will your role and responsibilities.
3. Supportive Environment: Work with a team that values innovation, collaboration, and results.
4. Access to Top Tools: You’ll have the resources you need to deliver your best work.

Job Type: Full-time

Pay: From $100,000.00 per year

Benefits:

1. Dental insurance
2. Health insurance
3. Paid time off
4. Vision insurance

Experience:

1. Facebook Advertising: 7 years (Required)

Work Location: In person

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