Let’s do something that really matters.

At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.

We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!

The Opportunity

We are seeking a dedicated Creative Product Marketing Senior for the Property and Casualty Marketing team.

This position is a hybrid work type and can be based in one of the following locations: San Antonio, TX; Plano, TX; Phoenix, AZ; Charlotte, NC; Colorado Springs, CO or Tampa, FL. Hybrid roles help employees gain the best of both worlds – collaborating in-person in the office and working from home when needed to achieve focused results.

The USAA P&C Marketing team is a key growth engine for USAA, with a laser focus on our mission to serve the military community and their families. The P&C Marketing team is passionate about driving growth in multiple P&C products, with a primary focus on our core Personal Lines products: Auto, Home, and Renters Insurance. Our team of Marketing experts is focused on understanding the needs of current USAA members and prospective eligible members to deliver the right message at the right time to drive consideration and conversion of USAA products. We develop product-specific go-to-market plans, marketing strategies, and creative assets, informed by data. Our marketing campaigns reflect our brand personality, our mission to serve those who serve, and the value of our products and services. We are driven by performance with a continuous improvement mindset, rooted in results optimization supported by test and learn.

The Creative Product Marketing Senior Manager will have experience within Auto and/or Property insurance marketing, delivering campaign concepts and creative assets that can differentiate USAA products and target consumer needs. Accountable for the on-brief creative deliverables, this individual establishes creative direction, facilitates on-time delivery, and ensures all work meets or exceeds quality standards by inspiring excellence in ideation, execution, and production while fostering productive, collaborative relationships with team members and partners across USAA to support the right creative direction and outcomes. The Senior Manager will bring together the creative and analytical aspects of performance marketing to produce content that not only aligns with our brand, but also delivers measurable results.

The Senior Manager will partner closely with internal and external agency partners, stakeholders, and management to identify breakthrough creative concepts aligned with business objectives, prioritize work, and help identify new capabilities required of a best-in-class creative team. The Senior Manager will also partner with product and user experience team members to maintain design consistency across the entire experience. Business acumen, strong analytics, and personal lines industry experience, plus direct response discipline expertise will be critical to success in this role.

What You'll Do

• Support the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for supported products
• Advance knowledge of business drivers, relevant consumer, customer, and channel trends and insights to support the marketing communications strategy of each product.
• Partner with external agencies to ensure that business objectives are achieved efficiently.
• Explore innovative ways to continuously build product presence through best-in-class creative assets; recommend new trends and positioning opportunities to drive marketing efficiency.
• Advocate for the future strategy and growth plans for all products in the purview.
• Actively participate in the agile marketing process.
• Support delivery of creative strategy and development from business review through activation and optimization. Deep understanding of the integrated product marketing plan and support the development of creative briefs.
• Knowledge of product related regulations, and risk and compliance requirements.
• Keep USAA brand and our mission to serve the military community at the forefront of our creative marketing assets.
• Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled.
• Follow written risk and compliance policies, standards, and procedures for business activities.

What You Have

• Bachelor of Arts, Bachelor of Business Administration or 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
• 6 years of relevant work experience, including hands-on experience in developing and managing product marketing creatives with demonstrated success and driving results in a direct-to-consumer distribution model
• Experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Strong business acumen in the areas of business operations, industry practices and emerging trends
• Ability to develop a creative product strategy deliver creative assets for insurance products.
• Ability to create test-and-learn plans, analyze and interpret test data and create new hypotheses through customer and competitor insights.
• Experience in Product Marketing, including understanding of specific laws and rules that govern property & casualty insurance marketing.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
• Strong analytical skills with the ability to analyze and evaluate information.
• Ability to exercise sound judgment by using information and knowledge to make timely, effective decisions.
• Ability to work independently

What Sets You Apart

• US military experience through military service or a military spouse/domestic partner [optional]
• 8+ years of insurance industry Marketing experience within property & casualty or InsurTech

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What We Offer

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $86,520 - $165,340.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.

Relocation assistance is not available for this position.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.