Content Writer
- Are you a passionate storyteller?
- Are you an impeccable creative writer?
- Do you intuitively understand what an audience needs to know and how they want to consume?
- Do you thrive in an environment where everyone is working towards goals?
- Would you enjoy the flexibility of working with a team that embraces remote work opportunities?
- Do you value a dynamic & flexible schedule for your day where you are constantly working on new projects?
- Do you want to join a fast-growing company that is leveraging technology and material innovations to disrupt the traditional outdoor kitchen industry?
Mission / Purpose:
The Content Writer (CW) reports to the Content Manager. The mission of the CW is to research, write, & optimize content for various platforms to:
- Increase visibility & ranking in Google, YouTube, & other search engines
- Drive & convert organic website traffic into leads & sales
- Be positioned as the #1 authority in the outdoor kitchen industry
This will be achieved by writing engaging and original content while ensuring SEO best practices through all content creation. The position is responsible for conducting keyword research, using SEO tools, ensuring content quality, and writing content that resonates and converts our target audience. In addition, the CW must be a passionate brand storyteller with a journalist’s mindset, as well as an obsession for content performance. You should also possess the heart of a teacher with a love for learning, writing, and communication in all forms.
This is for You If:
- You have Impeccable Writing & Editorial Skills, with an Outstanding Command of the English Language
- You are Great at Telling a Story with Words
- You have an Understanding of How to Create Content that Compels an Audience to Take Action
- You have an Ability to Think like an Educator, Intuitively Understanding what the Audience needs to know & how they want to Consume
- You have an Ability to Communicate Complex Topics in a Simple Manner to Everyday Readers
- You have an Ability to Work Independently & Manage Multiple Projects Simultaneously
- You are Detail Oriented & Highly Organized
- You have Incredible Interpersonal Communication Skills
- You have a Broad Understanding of Digital, Social, & Content Marketing
- You have a Desire to Learn the Outdoor Kitchen Industry & RTA’s Product / Core Customer
- You have an Ability to Handle Constructive Criticism
- You have Training as a Print or Broadcast Journalist is a Bonus
Technical Skills:
- Basic Level of Wordpress Platform Knowledge
- Basic Knowledge of SEO Principles & Technical SEO
- Basic Knowledge of Various SEO Tools (SEMRush, Clearscope, SurferSEO, etc)
- Proficiency in Slack, Google Sheets, Google Docs, and Google Drive
- Technically Savvy - Comfortable with Learning New Applications & Technology as Needed
About RTA Outdoor Living:
RTA Outdoor Living is a rapidly growing direct-to-consumer outdoor living / kitchen company focused on using technology to market, design and offer custom outdoor kitchens and fire features. Our award-winning outdoor kitchen system has been featured on Fox News, NBC, House Beautiful, Today, HGTV, Real Housewives, and more.
Cultural Fit:
- We aim to be a BEACON of Ethics & Integrity
- We are CUSTOMER CENTRIC and Fanatical about CUSTOMER EXPERIENCE
- We aim to work and grow with the RIGHT PEOPLE
- We care about TEAM CULTURE, WELL-BEING and POTENTIAL
Native Genius:
Passionate Storyteller
Outcomes / Responsibilities:
- Research, Write, Optimize, & Publish Engaging Blog Articles in Accordance with the Content Calendar
- Refresh & Update Existing Content in Accordance with the Content Calendar
- Interview Internal and / or External Subject Matter Experts for Various Content Pieces
- Conduct Keyword Research & Other Deep Research Via Internal Systems to Acquire Needed Information for Optimizing Content Pieces
- Write All Content with In-Article Search Engine Optimization (SEO) Via Internal Systems & Tools
- Proofread & Edit Content for Clarity, Grammar, & Information Accuracy
- Plan & Prioritize Multiple Projects in Accordance with the Editorial Calendar & Deadlines
- Write Engaging, Entertaining, & Educational Video Scripts for YouTube Videos that flow Naturally & Encourage Viewer Retention
- Create YouTube Video Descriptions & Tags that Accurately Describe the Video & Optimize for SEO
- Generate Captivating YouTube Video Titles that Encourage High Click-Through Rates
- Follow All Internal Editorial Processes
- Support the Development of the Content Calendar by Pitching Topics, Themes, & Ideas
- Stay Updated with Content Trends & Continue to Suggest Innovative Ideas for Enhancing Content on Various Mediums
- Ensure All Content & Communication is in Alignment with the RTA Brand Maintaining Consistency in Terms of Style, Quality, & Tone
- Stay on Top of the Outdoor Kitchen Industry and RTA’s Product / Core Customer
- Other Projects / Tasks as Needed & Assigned
How Success will be Measured:
The CW is measured on the continual improvement of content produced as well as the increase in new prospects through the performance of that content.
- Deadlines in Accordance with Content Calendar Met
- Quality of Content (Measured by Tool Metrics & Amount of Peer Feedback)
Primary KPIs:
- Organic Traffic
- Organic Leads
- Revenue from Organic Leads
Job Type: Full-time
Pay: $48,000.00 - $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
Schedule:
- 8 hour shift
- Monday to Friday
People with a criminal record are encouraged to apply
Work Location: Remote
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