The Co-Brand Senior Designer will join our hardworking in-house creative team to support Hilton’s American Express partnership and associated credit card products. You will help craft creative strategies and concepts for consumer campaigns with the goal of increasing customer acquisition and engagement. The most common types of projects you can expect to work on are emails, direct mail, banner ads, social posts, app placements, and large offer-based campaigns.
The ideal candidate will have a wide range of design capabilities and experience, with a solid background in visual communications, print, digital, and typography, specifically as it relates to loyalty programs and/or the financial industry.
Responsibilities:
- Develop creative ideas and concepts, often in partnership with the Associate Creative Director, Art Director, and other Designers and Copywriters, across omni-channel touchpoints with a customer-first lens.
- Proactively understand and gain knowledge of our business, brands, target audiences, and competitor activities.
- Liaise with Co-brand marketing partners to interpret creative briefs.
- Adhere to Hilton’s brand identity and accessibility standards and guidelines while helping to inform the evolution and extension of the visual identity. Similarly, adhere to American Express requirements.
- Responsible for graphic design and direction, seeing all projects through from concept, design, production, completion, and delivery.
- Assist the team with day-to-day production requests, including image selection and reformatting creative for various channels.
- Evolve, revise, or redevelop creative in response to feedback from the AD, ACD, and internal stakeholders.
- Present and provide business rationale for creative ideas to our internal stakeholders for approval and development.
- Effectively communicate the strategic intent for each tactic while adhering to American Express requirements.
- Balance multiple projects successfully to meet deadlines and collaborate across multiple stakeholders with different priorities.
- Work closely with the project manager to keep all projects on track.
- Use campaign performance data to understand the effectiveness of campaigns and apply key takeaways to future campaigns.
- Stay current on industry trends, particularly in the digital, email, and social space; share ideas and recommendations for innovating new templates and design approaches
Qualifications:
- Ability to work on multiple campaigns/projects, often in a dynamic, fast-paced environment with tight deadlines
- Minimum of 6 years relative Design experience, preferably in a design firm, advertising, or in-house creative department
- Strong knowledge of design fundamentals and messaging hierarchy
- Strong presentation and communication skills with the ability to inspire and sell creative rationale
- Market awareness with the ability to understand the target audiences
- Experience working in a creative agency, hospitality, loyalty programs, and/or financial industries
- Experience working with a marketing department, understanding of business objectives, and ability to find creative solutions to help achieve objectives
- Experience working on direct response materials and designing for a range of marketing channels including email, banner ads, social, landing pages, print collateral
- Strong working knowledge of Adobe Suite.
- experience using Figma, Adobe InDesign, Photoshop, and AfterEffects.
- Ability to process and produce multiple projects in a short time frame-resizing art/layout according to specs
- Must be able to apply style guides creatively while upholding brand identity
- Strong attention to detail, self-starter, positive attitude, and a collaborative personality
- Portfolio showing a focus on email and digital placements
- Animation, HTML 5 banner development, and/or video production experience is a plus
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