Working in the Admissions Office and reporting to the Director of Admissions Communications, the Assistant Director of Communications & Creative Content supports CMU’s enrollment goals and integrated communication/marketing plans by creating content and campaigns that influence prospective students and their supporters through social media, emails, web pages and other channels. This position is responsible for planning, creating, and maintaining content that increases traffic and engagement across undergraduate, graduate and international student populations, and contributes to the higher education recruiting environment by applying creative, technical, and organizational skills in managing the department’s social media channels and web pages. In addition to working directly with members of the Admissions Office, this position collaborates regularly with University Communications and other internal stakeholders.

 

Required Qualifications

Bachelor’s degree in communications, public relations, marketing or a related field.
Three years of relevant marketing or communications experience writing for web, social, print, and email platforms.
Ability to organize and prioritize a variety of assignments in a fast-paced environment.
Demonstrated ability to working collaboratively with creative and cross-functional teams.
Demonstrated ability to manage a growing social media account.
Skilled in visual communications including photography, videography and graphic design.
Impeccable writing skills and attention to detail, including knowledge of AP style and writing within brand guidelines.
Proven success executing multichannel communication campaigns.
Understanding of the target market’s behaviors and needs.
Knowledge of search engine optimization, web/social media analytics and accessibility best practices.
Strong communication and interpersonal skills.
Proficiency with Adobe Creative Suite or similar multimedia editing software.

 

Preferred Qualifications

Master’s degree in a related field.
Experience measuring campaign effectiveness.
Experience in higher education, preferably in an admissions or marketing role.
Experience with content marketing tools.
Experience with a website content management system, preferably Sitefinity, and web publishing practices using CSS and HTML.
Knowledge of best practices in email marketing.

 

Duties & Responsibilities

Assists in the leadership of the department’s content development, from concept to delivery, for digital platforms in a way that engages the audiences, promotes the University brand and voice, and adheres to best practices.
Develops an effective content marketing strategy, owning content across social media, web and email platforms.
Maintains department’s editorial calendar.
Manages department’s social media channels and web pages.
Researches current and emerging digital trends and best practices relevant to the target audiences.
Monitors and report on campaign metrics, making recommendations for improving engagement and user experience.
Supports department’s initiatives by capturing, editing and sharing photo and video content.

 

Supervision Exercised

None.

 

Message to Applicants

Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community.

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

Applicants are strongly encouraged to submit recommendation letters.

Applicants are encouraged to provide a writing and work sample for review by the hiring committee.

Position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials before Tuesday, January 2, 2024.

 

Employee Group

Professional & Administrative -Salary

 

Staff Pay Level

 

Pay Range

$55,000 - $65,000

 

Division

Student Recruitment & Retention

 

Department

Admissions

 

Position Status

Regular

 

Position End Date

 

Employment Status

Full-Time

 

FTE

1.0

 

Position Type

12 month

 

Weekly Work Schedule

Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as required.

 

Location

Mount Pleasant, MI

 

About the Department

 

About CMU

Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.

 

CMU Leadership Standards

Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.

Please review the Leadership Standards before applying for this position.

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