This role is 100% remote but hire must be located in one of the states evo operates in ( WA, OR, CO, UT, CA or British Columbia)

Description

evo Purpose: To make life better by building community and igniting the adventurous spirit that lives within us all. evo is a leading multi-channel retail brand that stands at the intersection of community, commerce, adventure sports, and the outdoor lifestyle. We offer a distinctly-curated product assortment, and highly-crafted customer experiences. At evo, we define success differently than most, balancing three goals equally: 1) Building an iconic brand and business; 2) creating an extraordinary place and path for our team; and 3) leveraging our success to drive community impact. We are a company driven by our purpose and values, with a collective passion for community, sports and lifestyle, and a drive to together build something that lasts and matters.

The Role

As Brand Manager on our Vertical Products team, you will be a key point of contact to hero our evo owned brands: evo goods, Season Equipment and Oyuki. Working in an agile, dynamic, faced paced team with a start-up mentality you will be involved in a wide verity of projects as the demands of the business evolve. You will take the lead to apply the brand strategy and identify the stories, content, messaging, and use your own expertise to add value and amplify the opportunity. You will work in a tight team as part brand manager, part producer, part commercial manager. You ideate, plan and can produce the goods.

What You Will Do

You will be the main point of contact for evo goods and Season Equipment across the business and will hero these brands. As part of a small team, you will help work across all Vertical Brands to support each other as needed.

1) Brand Strategy Development

• Work with GM Vertical Brands to identify marketing objectives in line with business goals and get buy in across stakeholders both internally and externally.
• Work with evo marketing team to develop marketing plans in support of seasonal sales goals.
• Develop and manage plans for special projects – collabs, riders, etc.
• Partner and approve channel owner plans, for example evo digital, in support of set objectives, as well as distributor marketing plans.

2) Brand Storytelling

• Build on the tone and themes developed and look for creative ways to tell our brand stories.

evo “Invite to ignite “

Season “Equipment in common’

OYUKI big snow’ culture

• Work closely with Brand DNA owners & Brand Guardians to ideate and create a content strategy that supports both brand and business objectives across all channels.
• Help identify collab opportunities, and support GM in bringing those to life.

3) Implementation

• Develop and manage projects to support marketing, branding and sales.
• Ensure an equitable DEI (Diversity, Equity, Inclusion) lens across the brands, across all touchpoints.

4) Ambassador

• Refresh and operationalize the ambassador and athlete program to align with customer profile, market relevance and brands goals.
• You will be the key point of contact for the evo ambassador program and provide support across the Season Equipment program.

5) Content & product sales assets

• Intake partner needs, making sure assets are fit for purpose.
• Develop assets to be used across web and social; product copy, studio images, lifestyle images and video.
• Brief Studio team on images work closely together to develop best in class assets.
• Brief sales assets for retailers, including but not limited to; Point of sale materials, retail collateral, digital channel assets.

6) Web

• Lead the management of Season Equipment website, including: content and product updates and support customer service with customer communications

7) Social

• Work closely with evo social media manager to curate content and brand story telling.
• Work with ambassadors to provide ongoing and regular brand storytelling and product content.
• Support Season Equipment social media manager.
• Work with evo digital teams to syndicate content to our ‘global content machine’,

8) Feedback and workflow

• Identify annual resources across people, process, tools, and budgets to support our goals.
• Enroll channel owners and distributors to your goals.
• Hold campaign retro’s and absorb feedback from internal stakeholders, encouraging a culture of improvement and growth.

What you will need

• 5+ years’ experience in brand management, brand content, production, for a consumer lifestyle brand.
• Expert understanding of the marketing mix, brand planning and execution.
• Startup entrepreneurial mentality.
• A deep love for snow sports and outdoor culture.
• Flawless brief writing skills.
• Stellar communication skills.
• Get it done attitude.
• Strong commercial acumen.

At evo, we are working to build and nurture a culture where equity, inclusivity, and compassion are inherent to how we operate and evolve. We recognize and value the uniqueness of each individual's experiences and understand the power in the diversity of ideas and opinions. Guided by our values and mission to promote more inclusive outdoor spaces, we are working to develop a team that is equally representative of the community we hope to build.

While there is more work to be done, we are in the process of evolving our toolset. We are committed to providing the space, support, and resources necessary for each individual to feel heard and valued. If you are interested in contributing your unique voice to our journey, we welcome you to apply!

evo is an equal opportunity employer. We believe the participation of individuals of diverse ages, races, religions, cultures, abilities and personalities will add to personal development and organizational success. All employees and potential employees will be recruited, selected, trained, and promoted without regard to sex, sexual orientation, race, religion, marital or military status, age, national origin, color, the presence of any mental, physical, or sensory disability, genetic information, gender identity, political ideology, or any other basis prohibited by law.

evo embraces equal and fair pay and offersunique and competitive benefitsto all employees. We provide compensation ranges for all posted roles. Many factors go into determining the actual compensation offered, including: specific skills and experience, geographic location and other relevant factors. The range for this position may be lower or higher in different markets.

Salary Description

$70,000 to $80,000

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