US Computer based Sales and Marketing Specialist – Institute of Heraldic and Genealogical Studies (IHGS)

Location: Remote (US-based; must be native US English speaker with deep cultural/market knowledge)

Reports to: Jane Smyth, Chief Executive Officer

Start Date: ASAP (12-month contract, extendable)

Overview

The Institute of Heraldic and Genealogical Studies (IHGS), founded in Canterbury in 1961, has long played an important role in providing training in the spheres of family history, heraldry, and archival research. We deliver accredited courses, publications, and also offer bespoke research services to a global market. We now seek a driven US Computer Sales and Marketing Specialist to grow our sales in the USA. We require an imaginative and innovative person with excellent computer skills. Of key importance is the promotion of our two flagship Correspondence Course in British Isles Genealogy, and worldwide heraldry, for which we seek to drive a minimum of 6 US enrolments per month. We further wish to promote all aspects of our portfolio. This is a high-impact, results-oriented role with uncapped earning potential via generous commission.

Key Responsibilities

1.Conceptualise and initiate a US-focused marketing strategy

The primary aim is to reach appropriate audiences effectively and in the most cost-effective manner, utilising the web and social media, and building lead-generating funnels linked to appropriate channels such as Ancestry.com, FamilySearch, RootsTech, Wikitree, American Ancestors/NEHGS, lineage societies and other niche influencers.

2. SEO & Web Guidance

Through keyword research, provide explicit instructions for our UK webmaster to implement US-targeted SEO and hreflang tags. Advise on US pricing psychology, accreditation perception, and trust signals.

3. Work with the UK team

Suggest suitable promotional material for our website, including webinars and the like, to enhance engagement with target groups.

4.Sales Target & Launch Execution

Aim to deliver a minimum of 6 confirmed US enrolments per month of our highest value genealogy and/or heraldry courses.

Requirements

Native US English speaker with an established track record in growing sales.

Residence in the USA

Excellent working knowledge of SEO and web-based marketing..

Comfortable directing remote teams and owning revenue targets.

Compensation

Base Fee: $2,000 per month, on a one year contract in the first instance, with a 3-month trial period. Paid monthly at the end of the month.

Course Commission:10% of net US course revenue, payable monthly after student 14-day cooling-off period while remaining in our employment (no cap).

Research Commission:10% of net revenue from US heraldry and genealogy research commissions, payable monthly upon client payment while remaining in our employment (no cap).

To Apply

Send:

Your C.V.

One-paragraph US launch idea for IHGS

Your proposed timeline for the first 90 days

Outcomes of a marketing strategy that you have managed.

Email: jane@ihgs.ac.uk | Subject: “US Marketing Specialist – [Your Name]”

Job Type: Contract

Pay: $2,000.00 per month

Benefits:

1. Flexible schedule

Work Location: Remote

Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.