Title: Social Media Manager

Location: Remote (Miami or South Florida is Advantageous)

Employment Type: Full-Time/Direct Hire

Salary: $60,000-$75,000 + benefits

Details:

Our client is an unsigned pop artist looking to hire a social media manager to help him grow his core fanbase. This isn't just another social media job-it's a chance to be on the ground floor of a launch moment, guiding an artist's rise in today's digital music landscape. You'll lead the charge in building a fanbase, sparking viral engagement, and setting the stage for future label interest.

What makes this role stand out?

1. You're not just running accounts-you're crafting a movement. Every post, video, and campaign will shape a fresh, compelling narrative that resonates with audiences.
2. The creativity is limitless-from TikTok trends to behind-the-scenes storytelling, you'll bring an artist's vision to life in ways that cut through the noise.
3. You'll be working directly with the artist, creative collaborators, and marketing pros, making this a hands-on, immersive experience.
4. The impact is real-you'll see firsthand how digital momentum can transform an artist's career.

This is the perfect role for someone who lives and breathes pop music culture, understands how content drives engagement, and thrives in a fast-moving, creative space!

Key Responsibilities

1. Strategy & Planning

- Build a platform-specific roadmap to grow the artist's presence on TikTok, Instagram, YouTube Shorts, and emerging channels

- Translate the artist's brand, visuals, and story into a consistent social voice and tone

- Plan content rollouts for singles, music videos, live sessions, and personal storytelling moments

2. Content Creation & Direction

- Create and schedule short-form videos, behind-the-scenes vlogs, stylized photo series, meme formats, and reels

- Work with a small team of editors and photographers to create compelling visual assets

- Guide the artist in self-shot content with scripting prompts and format ideas

3. Paid Media & Growth

- Launch and manage paid social campaigns to drive streaming growth, audience targeting, pre-saves, and YouTube views

- Test and optimize A/B creatives for different audience segments

- Build lookalike audiences based on early engagement and identify best-performing content for boosting

4. Engagement & Analytics

- Monitor comments, DMs, mentions, and hashtags to foster community and amplify organic enthusiasm

- Develop grassroots fan engagement tactics (e.g., early access invites, remix challenges, fan duets)

- Use analytics tools (Meta Business Suite, TikTok Ads Manager, Google Analytics, etc.) to track KPIs and adjust tactics weekly

Qualifications

- 3-5 years of social media experience in music, entertainment, or youth-centric culture brands, with a strong portfolio of work for rising artists or creators

- Proven ability to craft viral content, especially on TikTok and Instagram Reels

- Experience with paid advertising tools on Meta, TikTok, and YouTube

- Comfortable working as a one-person content department, with some freelance support

- Video editing, motion graphics, and Canva or Adobe Creative Suite skills are a strong plus

- Deep understanding of pop music culture, from Spotify algorithm trends to niche subgenres and fashion aesthetics

- Passion for storytelling, emerging music discovery, and building an artist's career from the ground up.

Preferred Experience

- Work on unsigned or indie artist campaigns, especially grassroots or breakthrough success stories

- Familiarity with DSP tools (Spotify for Artists, YouTube Studio)

- Understanding of how label A&Rs and industry gatekeepers track digital momentum

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