Job Summary

Successful Digital Specialists/Digital Leads are self-motivated, have a good understanding of “the bigger picture” and can work well under pressure and with quick turnarounds/deadlines. Throughout a given day, they may touch 8-10+ different projects and is able to move quickly and make sound judgement calls.

This position will be heavily focused on Digital Adverting projects but may also work on more traditional projects when time allows. It’s required to have past hands-on experience in creating and managing digital advertising campaigns (Google Ads, Microsoft Ads, Facebook Ads) and be comfortable with planning campaign strategies for clients, as well as reporting on results in layman’s terms. This position is hands-on with setting up Google campaigns and daily optimization of campaigns.

Traditional project work for this role may vary from simple projects (print ads, brochures, radio scripts, billboards, etc.) to multi-channel/omni-channel campaigns. They may team up to work simultaneously on parallel tracks of the same campaign. They may also have major input in developing strategic marketing plans or complex campaigns for some clients. After marketing/campaign plans are developed and presented/proposed to clients, they are responsible for executing the plan on a daily basis for their clients.

And, are also responsible for growing relationships with their clients by earning their trust, listening actively to anticipate needs and becoming valuable partners. This role is expected to go beyond a simple order taker by offering sound advice, delivering responsive service, and exceeding expectations for quality. This is not a sales role, so they will not be asked to cold call for new business. However, they are expected to nurture and grow existing client relationships and partner with other project managers whose clients have digital interests.

This position reports to the Director of Client Services.

Responsibilities:

1. Handles day-to-day activities for assigned clients. This position will have a heavy focus on being hands on with digital and social campaigns/projects. Client assignments are subject to change, depending on staffing/client needs.
2. Stays on top of clients’ projects (and ahead of deadlines) by working closely with our writers, designers, developers, and other creative team members. They are responsible for relaying progress to the client and keeping our creative team on schedule. Excellent time management and communication skills are required.
3. Meets with clients (in-person, via phone, or video) to determine scope of new projects/campaigns, asks relevant questions and gathers needed information, and produces detailed creative briefs back to our creative team to properly execute on.
4. Effectively presents all agency work/proposals/concepts to clients; May support Sales team (Account Managers/Business Developers) in these functions.
5. Keeps apprised of clients’ brands/products/services/marketing developments/updates. This may be done through a weekly status call (or regular check-ins) with clients.
6. Regularly checks for and responds promptly to all client communications, including calls and emails. NOTE: Due to the nature of our business and our west coast clientele, after hours email replies are expected.
7. Coordinates with Creative and Digital teams to ensure traditional/interactive synthesis of marketing efforts.
8. Acts as a “Brand Guardian” for assigned clients, ensuring the client preferences are followed for logos, colors, photography, typefaces, voice, tone, style, terminology, product and service names.
9. Oversees execution of approved programs. This will primarily include: social media campaigns, paid digital campaigns (Google/Microsoft), organic social media efforts, omni-channel campaigns, video, radio, and more.
10. Reviews and approves creative/production materials, copy, layouts, design, and coordinates their client’s approval of same.
11. Informs Director of Client Services regularly of account progress for all assigned clients; involves Director of Client Services, Assistant Director of Client Services, and/or Account Manager immediately in event of potential problems, i.e., client/agency relations, budget overruns, etc.
12. Coordinates project timing and budgets with all relevant agency personnel.

Requirements for the position:

1. Minimum of three years of relevant, hands-on digital experience. We define relevant experience as a position in the digital advertising realm that required client communication, hands-on management, and project management skills that would be directly transferrable to the described position at Lightstream.
2. Drive and self-motivation. We work hard and we work fast – we expect our team members to hit the ground running and provide value to our clients quickly.
3. Excellent client relations skills. Experience working successfully in client-facing roles will be prioritized.
4. Excellent communication, time management, organization, and attention to detail.
5. A team player. We’re looking for adaptable, positive people who will pitch in and assist wherever needed to help their team members and the agency succeed.
6. Experience and proficiency in Digital Advertising – Google Ads, Microsoft Ads, Geofence/Programmatic platforms, SEM, Display, Remarketing, YouTube, and Social Media advertising.
7. Skilled in MS Office products (Outlook, Word, Excel, PowerPoint) as well as making Adobe PDF mark-ups.

Job Type: Full-time

Benefits:

1. 401(k) matching
2. Health insurance
3. Life insurance
4. Paid time off
5. Vision insurance

Work Location: Remote