About the Role

VetClaims.AI helps veterans win the benefits they earned—quickly, accurately, and without bureaucratic bullshit. We’re a high-growth startup run by veterans and built for veterans. We’re not a corporate marketing team; we move fast, speak directly, and expect results.

We’re looking for a senior SEO (Content) Specialist who knows how to operate without handholding. Someone who can research, write, and execute a content strategy that dominates search rankings in the veteran benefits space. If you’ve got the track record, the mindset, and the skill to lead our SEO without needing a playbook—you’ll fit right in.

This is a mission-first company, and our content has real impact on people who served.

What You’ll Do

1. Own our SEO and content strategy from top to bottom—acquisition, rankings, and revenue attribution.
2. Research, write, and edit landing pages, blog posts, product copy, and campaign captions with both SEO and conversion in mind.
3. Run competitive keyword research and stay ahead of shifting VA policy, Google updates, and veteran search behavior.
4. Build and manage a living content calendar—driven by data, not guesswork.
5. Conduct ongoing audits to improve existing content and optimize internal linking, structure, and readability.
6. Track, measure, and report on SEO KPIs: rankings, traffic, CTR, conversions, and content-driven revenue.
7. Serve as a subject matter expert on veteran-related terminology, conditions, and claims processes.
8. Create content that’s not just SEO-optimized but actually useful to veterans navigating a broken system.
9. Collaborate with leadership and marketing, but operate with full autonomy.

What We’re Looking For

1. 5+ years in SEO content roles, preferably in competitive niches or mission-driven companies.
2. A portfolio or case studies that prove you can grow organic traffic and drive conversion—don’t just tell us, show us.
3. Serious writing chops—concise, clean, compelling copy across long-form and conversion copy formats.
4. Strong understanding of the VA system, veteran culture, and the nuances of writing for this audience (personal or professional experience both welcome).
5. Fully capable of owning SEO tools and workflows: GSC, Ahrefs/SEMrush, Screaming Frog, Surfer, etc.
6. Deep knowledge of Google’s ranking signals, E-E-A-T, and modern content strategy.
7. You think in terms of outcomes—not tasks—and you’re the kind of person who pushes hard because it matters.

Why You’ll Like Working Here

1. We’re veterans helping veterans. That’s the mission. It’s real, and it matters.
2. You’ll have full ownership over SEO. No micro-managers, no red tape.
3. Our culture is direct. We value results, clarity, and honesty.

Job Type: Full-time

Pay: $78,328.00 - $115,000.00 per year

Benefits:

1. Dental insurance
2. Employee discount
3. Flexible schedule
4. Health insurance
5. Paid time off
6. Professional development assistance
7. Referral program
8. Vision insurance

Schedule:

1. 8 hour shift
2. Choose your own hours
3. Weekends as needed

Application Question(s):

1. Are you a veteran or do you have experience with veterans and the VA?
2. Why are you the SEO specialist to take us to the next level?

Work Location: Remote