A fast-growing consumer brand is seeking a Senior Paid Media Specialist to help scale its national digital presence. This organization operates in a high-growth, mission-driven category and is known for its strong commitment to clean living, sustainability, and innovative consumer experiences. With rapid expansion across eCommerce and retail channels, the company is building out a world-class growth marketing team to support its next stage of scale.

Role Overview

The Senior Paid Media Specialist will lead strategy and execution across a wide mix of paid digital channels, including Meta, Google, TikTok, Pinterest, Snapchat, Reddit, and OTT/CTV. This individual will manage large monthly budgets, drive new customer acquisition, and collaborate closely with Creative, Web/eCommerce, and Operations.

This role is ideal for someone who loves the intersection of creative storytelling and analytical performance marketing—and who is comfortable owning both strategy and hands-on execution.

Key Responsibilities

Paid Media Strategy & Execution

1. Build and scale full-funnel paid media strategies across core paid channels.
2. Own campaign setup, budgeting, audience segmentation, and optimization to achieve ROAS, CPA, and LTV targets.
3. Drive ongoing testing of creative, messaging, and landing pages to improve conversion.
4. Manage daily/weekly/monthly budgets and assist with forecasting.

Creative Collaboration

1. Provide performance insights to inform new creative concepts, hooks, and messaging frameworks.
2. Develop clear and actionable creative briefs rooted in data.
3. Share trends, angles, and platform learnings to support content ideation.

Data & Reporting

1. Conduct deep-dive analyses to identify trends and optimization opportunities.
2. Monitor performance in real time and produce weekly performance summaries.
3. Manage attribution, conversion tracking, and data accuracy across analytics tools.
4. Translate insights into actionable strategies for marketing and product teams.

Cross-Functional Collaboration & Leadership

1. Partner with Creative, Web/eCommerce, and Operations to ensure alignment across growth initiatives.
2. Stay ahead of platform updates, algorithm shifts, and emerging trends.
3. Support the mentorship and development of junior media buyers.
4. Help establish scalable systems for campaign management and reporting.

Qualifications

1. 3–6 years of paid media experience, ideally within DTC, consumer brand, or CPG environments.
2. Strong hands-on experience with Meta Ads Manager and Google Ads; TikTok and YouTube experience a plus.
3. Proven success profitably scaling accounts with $100K+ monthly spend.
4. Deep knowledge of paid social and search campaign structures, creative testing, and audience strategy.
5. Strong proficiency with GA4, conversion tracking, attribution tools (e.g., Triple Whale, Northbeam), and Meta Pixel.
6. Advanced Excel/Google Sheets skills and comfort analyzing CAC, LTV, and contribution margin.
7. Ability to think strategically while executing in a fast-paced, entrepreneurial environment.
8. Interest in sustainability, natural products, or mission-driven brands is a plus.

What’s Offered

1. Competitive compensation and performance-based bonus structure
2. Health, dental, and vision insurance
3. Paid time off and company holidays
4. Significant opportunities for growth and advancement
5. A collaborative, purpose-driven culture within a scaling startup environment

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