Facebook & Instagram Lead Generation Specialist

Do you have a passion for Marketing & Fitness? If so, Bridgetek Communications wants to hear from you! We're a leading Digital Marketing Agency focused on connecting Fitness and Wellness brands to everyday people. Our clientele includes some of the biggest names in the boutique fitness industry.

We are seeking an experienced and results-driven Facebook and Instagram Advertising Lead Generation Specialist to join our team. The ideal candidate will have a deep understanding of the Facebook and Instagram advertising platform and experience driving lead generation for businesses.

Key Responsibilities:

· Create and implement targeted advertising campaigns on Facebook and Instagram that drive lead generation for multiple fitness businesses

· Identify target audiences and create audience segments to optimize campaign performance

· Be able to create custom & Look-a-Like audiences and utilize the Facebook Pixel for strategic targeting

· Continuously monitor and analyze campaign performance to identify opportunities for improvement

· Contribute to creating persuasive, on-brand ad copy, images/video for campaigns

· Create and Manage A/B tests to determine the best ad copy, image/video, and targeting

· Keep up-to-date with the latest advertising trends and best practices in the fitness industry

· Create, analyze, and deliver campaign reports with key optimization insights to include best performing ad copy, creative assets

· Stay up-to-date with the latest Facebook & Instagram Advertising trends and make recommendations on how to leverage them

Qualifications

• 1+ years of experience in Facebook and Instagram advertising
• Proven track record of creating and executing successful advertising campaigns on Facebook and Instagram
• Strong understanding of the Facebook pixel and audience segmentation
• Experience with A/B testing and campaign optimization
• Excellent writing skills and the ability to create persuasive and on-brand ad copy
• Strong attention to detail and ability to analyze campaign data and make data-driven decisions

Familiarity with Facebook Business Manager, AdEspresso, Hootsuite, or similar advertising tools

Bridgetek's Culture:

• Detail-oriented -- quality and precision-focused
• Innovative -- innovative and risk-taking
• Outcome-oriented -- Results-focused with a strong performance culture
• Team-oriented -- Cooperative and Collaborative
• FUN - We are marketers and having FUN is a top priority

Contract Length:

• On-going

Contract Renewal:

• Yes based on performance

Full Time Opportunity:

• Yes

Work Remotely

• Yes

Job Types: Full-time, Contract

Pay: $3,000.00 - $6,500.00 per month

Benefits:

• Paid time off
• Professional development assistance

Education:

• Bachelor's (Required)

Experience:

• Facebook & Instagram advertising: 2 years (Required)

License/Certification:

• Facebook Blue Print Certification (Required)

Work Location: Remote