ProspectBlue is looking for a results-driven Digital Marketing Specialist to lead and execute initiatives across our digital marketing channels—including web, search, email, social media, and paid campaigns. This essential team member will play a key role in ensuring digital efforts align with performance goals, identifying areas for improvement, and implementing enhancements through process optimization, testing, and data-driven reporting. We're seeking someone who is analytical, detail-focused, and self-directed.

Key Responsibilities:

Launch, manage, and optimize campaigns across digital platforms, including email, social media, and paid channels

Conduct A/B tests regularly to refine campaign performance and engagement

Evaluate and report on campaign outcomes, offering insights and recommendations for optimization

Use marketing automation tools to build effective strategies around segmentation, customer journeys, and communication cadence

Coordinate with our web development agency to set production priorities and uphold content quality

Collaborate with IT to support and maintain core MarTech tools

Stay informed on emerging trends and technologies in digital marketing, bringing forward new ideas for implementation

Ideal Candidate Profile:

Bachelor’s degree in marketing, advertising, communications, or equivalent work experience

5–7+ years of hands-on digital marketing experience, preferably in a B2B environment

Strong interest in data analytics and performance metrics

Resourceful and solution-focused, with the ability to thrive in ambiguity

Highly organized and detail-oriented, with a track record of meeting deadlines

Strong verbal and written communication skills and the ability to collaborate effectively across teams

Team-oriented mindset with experience working cross-functionally

Proficient with social media, marketing automation, and CRM tools

Familiarity with key digital tools such as Google Analytics, Microsoft Dynamics Marketing, LinkedIn Ads, Moz, etc., is a plus

Willingness to work on-site in Richmond, VA, with light email communication expected outside of regular hours

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