To invent something new, sometimes you have to go back to the basics. Consumer51 was founded in 2011, driven by an inspiration to rescue marketing from jargon, complexity, and content misaligned with consumer behavior. We saw how often marketing initiatives were hijacked by process, politics, and self-interest.
"Shouldn't marketing always be focused on the consumer?" We asked. It's a simple premise, really — marketing 101, but so often forgotten.
Consumer51 is a brand that reminds us that the consumer has the power. We, as consumers, make and break companies, trends, and the next success story. Doing right by consumers is the most reliable way to grow your company. Because we all wear the consumer hat many times each day, we're sure you can relate to the power of a positive consumer experience. Our secret is never forgetting that.
With this approach, we push clients to 51% — that critical tipping point where marketing takes on a life of its own — where your consumers can't help but talk about your brand with friends and family.
This is the philosophy that guides everything we do. If you resonate, we'd love to hear from you!

Job Brief:

We are seeking a talented and experienced Digital Marketing Specialist to join our expanding global team! As a Digital Marketing Specialist at Consumer51, you will play a crucial role in planning, implementing, and optimizing digital marketing campaigns for our clients. You will have the opportunity to work on diverse projects, collaborate with cross-functional teams, and utilize cutting-edge tools and techniques to drive growth and engagement for our clients' brands.

Responsibilities:

· Develop and execute comprehensive digital marketing strategies across various channels, including search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, content marketing, and display advertising.

· Conduct thorough research and analysis of target markets, customer personas, and competitors to identify opportunities and develop effective marketing campaigns.

· Collaborate with clients to understand their business objectives, target audience, and marketing goals, and translate them into actionable digital marketing strategies.

· Create and optimize digital content, including website copy, blog posts, social media posts, and email campaigns, to attract, engage, and convert target audiences.

· Monitor and analyze campaign performance, track key metrics, and provide regular reports to clients, offering insights and recommendations for optimization.

· Stay updated with the latest industry trends, best practices, and emerging digital marketing technologies, and apply this knowledge to improve campaign effectiveness and efficiency.

· Utilize web analytics tools and data-driven insights to identify areas for improvement, optimize landing pages, and enhance the overall user experience.

· Collaborate with designers, developers, and other team members to ensure seamless integration of digital marketing initiatives and maintain brand consistency.

· Stay informed about changes in search engine algorithms and implement necessary adjustments to ensure optimal website visibility and search engine rankings.

· Build and maintain strong relationships with clients, providing exceptional customer service and proactively addressing their digital marketing needs.

Qualifications:

· Bachelor's degree in marketing, communications, business, or a related field

· Proven experience, 5 years in digital marketing. Prior experience in a growing digital agency setting required.

· Solid understanding of digital marketing principles, best practices, and emerging trends

· Proficiency in using various digital marketing tools, such as Google Analytics, Google Ads, social media management platforms, and email marketing software

· Experience using Hubspot or a similar CRM required

· Prior experience working directly with clients and strong client service skills required

· Strong analytical skills with the ability to interpret data, analyze campaign performance, and make data-driven decisions

· Excellent written and verbal communication skills, with the ability to create compelling content and communicate effectively with clients and team members

· Experience in managing multiple projects simultaneously, meeting tight deadlines, and delivering results

· Strong attention to detail and a proactive approach to problem-solving

· Knowledge of SEO best practices and experience with keyword research and optimization.

• Familiarity with web development technologies, content management systems, and basic HTML/CSS is a plus

Does this sound like you? Great, we hope you will apply! Now here is a little more about the team… We are a fully remote, global organization that offers a competitive salary and benefits. We have a flat structure and a vibrant culture. Join us, we think you will like it here!

This description is intended to describe the type of work being performed by a person assigned to this position. It is not an exhaustive list of all duties and responsibilities required of the employee. Consumer51 is an Equal Opportunity Employer. The Company is committed to the principles of equal employment opportunity for all employees and applicants for employment.

Job Type: Full-time

Pay: $43,299.38 - $52,145.49 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Yes/No: Do you have at least 5 years of Marketing experience?
• Yes/No: Do you have prior experience with Client Management?
• Yes/No: Are you located in the Nashville, TN area?
• Yes/No: Do you have strong analytical skills with the ability to interpret data, analyze campaign performance, and make data-driven decisions?

Work Location: Remote

Looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find perfect job now.