“Amherst Madison is an agent-centric real estate brokerage with Idaho roots, and entrepreneurial grit. We wholly invest in our agent’s success, who in turn invest in their clients & communities. Our unique environment along with our approach to training, mentorship, and development has resulted in agents who are happily thriving in their careers and leading an abundant life.”

A Note from the CEO:

“All staff members and leadership personnel at Amherst Madison have the same overarching mission – to form lasting partnerships with our agents in their daily work serving clients. We all have the same job, no matter what our role at the company. That job is to make sure our agents are successful, happy, and thriving. By doing that, we ensure that our agents are in the best position to serve as pillars of influence and prosperity in the community as well as in the lives of their clients. To be successful here, you must have the maturity and discipline to see your specific role through the lens of our overall mission as well as the flexibility to serve both your specific responsibilities and the larger mission. This is not about you this is about us.

Further, I feel compelled to disclose right at the outset, that anyone who is to be happy and successful working here must embrace and thrive on change. We work for a company that is always changing, in a city that is always changing, in an industry that is always changing. Change is a fact of life for us and the people who make a lasting fit at Amherst Madison are those who not only roll with that change but learn to get the best out of it and of themselves.”

- Nick Schlekeway, Founder | CEO

Section 1: Job Description

The Marketing Director and Brand Manager will be expected to develop, grow, and lead a team of marketing and creative professionals at Amherst Madison. Project management and communication skills are absolutely critical to success. This team will provide a variety of services and functions at the company level (for the brokerage) as well as paid services to our independent contractors, vendors, and strategic partners.

The Director must be experienced and adept at a variety of content creation strategies (with a particular emphasis in video) as well as possess a deep understanding of where/how to place that content in order to generate inbound leads for the brokerage. This team will be responsible for building and maintaining sales funnels to generate buyer, seller, and real estate agent (recruit) leads for the brokerage. A deep knowledge of both organic and paid strategies will be necessary for success.

Additionally, a strong design and creative skill set is required to provide oversight of brand consistency and content cohesion, not only for the brokerage assets but the contractors and partners we will be providing these services to/for. The service offering for agents and partners will grow over time and the scope will shift over time, but the initial vision is that they will include: brand creation and management, “done for you” property marketing, new construction and new development packages, website creation, concierge services for clients, and ongoing campaign management as well as social media management.

Last but not least I will emphasize that the right candidate for this position will have a hunger to grow this team into its own operating unit and revenue center. This individual will possess a passion for growth, progress, and an entrepreneurial spirit. The opportunity in this role and in the future of this team is limited only by the imagination.

Section 2: Position Responsibilities: This list is not meant to be all-inclusive but is to be used as a guide/estimate only and future changes will be made as and when appropriate.

• Assist the CEO and/or his assigns with the implementation of a cohesive marketing strategy and brand positioning strategy for the marketing and creative team/unit; as well as the brokerage as a whole if applicable.
• Function as the Creative/Brand Manager – providing guidance and feedback on brand initiatives as well as ensuring the various content and lead-generation campaigns align with the company brand strategy OR in the case of services for agents/partners, that their campaigns align with the directives they set out.
• Provide management and oversight of the marketing/creative team, guiding and directing their workflow and keeping them moving to completion of projects (Heavy Project Management).
• Develop, implement, and continuously improve a variety of in-house services offered to our real estate agents and brokerage partners: creative and branding services, marketing services, client concierge, new construction and new development packages, custom websites, and more as time goes on.
• The development of the offerings listed above includes the evaluation and hiring of staff members to fulfill these roles/offerings (along with HR and the CEO). This position will also be responsible for this team after they are hired and they will report directly to him/her.
• Internal creative projects as needed and by request of the CEO or his assigns.
• Develop and implement client/customer lead funnels (buyers and sellers) as well as real estate agent recruit funnels through print and digital media. Use current assets as well as create new assets to offer as lead generators for buyers, sellers, and REALTOR® recruits.
• Designing, creating, and implementing innovative media content, with advertising, across all social media platforms, for the purpose of generating brokerage leads and building the brokerage brand presence – our channels of focus, for the time being, are: Facebook, LinkedIn, Instagram, TikTok, and YouTube.
• Develop direct mail (print) campaigns as well as Email campaigns to align and coincide with team objectives for lead generation and company promotion.
• Assist the brokerage with general marketing initiatives, brand management, launching new tools, implementing new platforms, and the creation of physical and digital marketing collateral.

Section 3: Critical Skills & Abilities

• Project Management in a creative and/or marketing environment
• Content creation and managing the content creation process
• Email marketing & Direct (print) campaign development & execution
• Social media management and paid social
• Video direction and creative skills, video editing experience
• Critical thinking and listening skills
• Expert at Google PPC & other paid online advertising
• Basic Web development (at least capable with building basic wordpress sites)
• A working knowledge of SEO principles and the google analytics platform
• Strong technical skills with common CRM systems and interfaces
• Adaptability with a variety of technology (phone, computer, software systems, etc).

Section 4: Prior Experience

• Marketing and/or Creative Director experience (required)
• Bachelor's degree (required)
• Experience in building and implementing a talent acquisition strategy (required)
• Experience building strong, effective, and trusted relationships and networks (required)
• Extensive Project Management experience (required)
• Experience managing people and/or teams (required)

Preferred:

• Agency experience in a management or director position is strongly preferred but not required
• Ownership of a creative or marketing company, even if a sole proprietor, is preferred but not required.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Boise, ID 83704: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

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