Company Name: Hard Rock Digital
Job Industry: Consumer Goods
Job Type: Full time
WorkPlace Type: remote
Location: Alaska, United States
Job Description:

You take great care to refine your silver tongue into a verbal collaboration between William Shakespeare and The Farrelly Brothers. The quill of your pen is like a diamond feathered owl with laser eyes burning your stories of never after on to the pages of our minds. Your words are tailored fitted for all the people, some of the time. Like an eloquent shape shifter, you can manipulate the dictionary to undeniably match any context or conversation. You are a wordsmith with the variable lexicon that Chat GPT queries when it is at a loss for words. A lexicon so powerful that one of your words is worth a thousand pictures. You are the ghost-writer for other ghost-writers. You are Copy-Writer Magnus Maximus Maximillian True Heart.


Us: We are a team of designers and developers building a better customer experience in the fast-growing online sports betting space. Known the world over for our famous cafes, casinos, hotels and rock memorabilia collection, our newest venture takes the same Hard Rock ethos and brings it to the newly expanding online sports betting industry here in the USA.


Still interested? Good! On we go…


As the Marketing Copywriter, you will lead all of Hard Rock Digital’s creative writing and output and contribute to creating the best brand in gaming. You will manage a best-in-class Hard Rock Digital creative writing and design system, and work closely with external agencies and in house talent to bring the brand to life across sports, casino and culture. You will play a highly significant role in our growth strategy, helping define the customer-facing messaging for all marketing channels, and help develop copy and tone of voice for our digital and physical sportsbook and casino experiences.

What will you do?

  • Express Hard Rock Sportsbook’s brand image, identity, voice, and unique position in the marketplace to our players
  • Translate stakeholder objectives and creative briefs into compelling concepts, headlines, and copy
  • Brainstorm fresh ideas as key member of creative team
  • Write and edit content for assets including digital, print, and in-casino advertising, video, interactive experiences, and microsites, as well as email, event themes, taglines and product names.
  • Contribute to messaging guidelines and tools to help marketers and communicators express brand messages consistently and powerfully
  • Collaborate with social media designer and social media team to create seasonally relevant Twitter, Instagram, Facebook and TikTok content
  • Draft and refine creative briefs to help internal clients clearly articulate their goals

Skills and Experience:

  • With 5 or more years of successful experience as a copy writer, either at an advertising or digital agency, and/or writing copy for a sports betting or gaming brands
  • Strong copy writing portfolio leading to brand and/or business successes
  • Strong and highly developed interpersonal skills to build and lead internal teams
  • Emotive-based marketeer who has proven experience with dynamic creative and messaging, inclusive of large and diverse audiences
  • Philosophically aligned with using consumer insights as a key driver of a creative brie
  • Exceptionally collaborative. Must have an ability to work cross-functionally with brand, creatives, product marketers, content marketers, and campaign managers of all levels
  • Passion for sports and/or interactive gaming is a plus


Why you’ll love it here:

  • You’ll be part of a fast-paced high-energy team aligned with a passion for creativity and sports.
  • We work hard, but we have fun. Otherwise, what's the point?
  • You will have true ownership over your area of responsibility, and your input will be pivotal to the company's success. In turn, you'll have a real impact on people and the sports betting industry.
  • You will have the opportunity to roll up your sleeves and get down into the weeds to build out the future. You will have unlimited scope to grow as the business scales, developing your career and building a team along the way.
  • We're proud that we have a diverse team, are family-friendly, and have a flexible work environment with our HQ based in Florida, and a growing team internationally.


Other benefits:

  • Competitive pay and benefits
  • Flexible vacation allowance
  • Flexible work from home or office hours
  • Startup culture backed by a secure, global brand
  • Opportunity to build products enjoyed by millions as part of a passionate team


Roster of Uniques


We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)


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