Marketing Communications Specialist

The Marketing Communication Specialist will be responsible for planning, creating, communicating, and reporting on social media and other content for our Commercial Vehicle division, ensuring all external communications meet our brand standards. You’ll define and communicate omni-channel promotional campaigns to support business unit goals, working closely with the creative and production team to develop content while ensuring alignment with Sales and Product Management teams. You’ll bring your proven track record of core marketing experience to create effective, data-driven, marketing programs that deliver measurable results.

ESSENTIAL DUTIES & RESPONSIBILITIES

Plan and oversee execution of the business unit’s social media strategy and presence

Create and publish compelling content to support sales efforts and new product launches (brochures, presentations, spec sheets, videos, whitepapers, articles, email campaigns, web content, press releases, case studies, sales collateral, tradeshow material, print and digital ads).

• Establish KPIs and metrics to manage marketing program effectiveness and deliver monthly/quarterly marketing results (campaign metrics, KPIs, scorecard, achievement against plan) at team meetings.
• Manage and coordinate Marcom projects, distributing communications.
• Technical Writing
• Assist in launch of new products and manage the cross-functional implementation of the marketing promotions plan.
• Contribute regular updates to the website.
• Assist in company-wide brand consistency; monitor dealer and business partner adherence to corporate brand guidelines, trademarks, legal standards.
• Manage Marketing Central Asset Repository system.
• Update technical literature as needed.
• Other marketing support as needed.

REQUIRED EDUCATION, EXPERIENCE & SKILLS

Disciplined self-starter with 5+ years of marketing communications management experience preferably in a technology B2B environment

Bachelor’s degree in business, marketing, or related field

Experience in research, writing and posting content

Highly organized with the ability to manage multiple projects

Excellent oral and written communication, persuasion, diplomatic and interpersonal skills

Excellent interpersonal, decision-making and leadership skills

Must be a team player and demonstrate a positive attitude with excellent people skills

Ability to work with minimal supervision

Limited travel (less than 10%)

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