Location: Washington DC or Remote

Company: Keeperton

Imprint: Arndell

Reports to: Executive Editor, Arndell

To apply: Please send your resume and cover letter to support@keeperton.com - do not apply directly on LinkedIn.

About Us:

Keeperton is a publisher that takes immense pride in our commitment to prioritizing authors at every step of the publishing journey. We understand that each author has a unique voice and story waiting to be heard, and we are dedicated to ensuring that they are at the heart of everything we do. Our Arndell imprint specializes in the world of romantic fiction. 

We are seeking a Director/Senior Director of Marketing & Publicity to develop and lead strategic promotional initiatives that enhance visibility, drive sales, and expand the reach of our titles. While Keeperton’s US office is based in Washington DC, we will consider strong remote candidates.

Position Summary:

As Director/Senior Director of Marketing & Publicity, you will be responsible for owning, conceptualizing, and executing comprehensive, results-driven global marketing and publicity campaigns across our frontlist and backlist titles. This role requires a strategic thinker with a strong media network, an innovative approach to audience engagement, and the ability to manage multiple campaigns simultaneously. The ideal candidate will bring a combination of creative vision, leadership, and a deep understanding of the evolving publishing landscape, especially across the romance genre.

Key Responsibilities:

1. Develop and implement high-impact global marketing and publicity strategies for approximately 10-20 titles per year.
2. Collaborate with international colleagues across editorial, sales, and imprint leadership to align global marketing and publicity efforts with overall business goals. 
3. Establish and maintain strong relationships with key media contacts, influencers, and industry professionals to maximize exposure across print, digital, and broadcast platforms.
4. Work with authors directly to create compelling marketing material.
5. Craft compelling press materials, including press releases, media kits, and targeted outreach strategies to generate widespread media coverage. 
6. Lead and coordinate book launch events, author tours, and virtual promotions, ensuring seamless execution and maximum impact.
7. Collaborate cross-functionally with team members from various departments to ensure alignment, share insights, and drive company-wide initiatives.
8. Oversee digital marketing strategies, including social media campaigns, influencer partnerships, paid advertising, and email marketing initiatives. 
9. Develop innovative marketing assets such as promotional materials, A+ content, and ad creatives to enhance book visibility.
10. Identify and cultivate strategic partnerships to expand marketing reach and audience engagement.
11. Represent Arndell in internal and external meetings, offering insights and recommendations on campaign strategy.
12. Stay informed about industry trends, media shifts, and emerging marketing tools to continuously enhance promotional efforts.

Qualifications & Experience:

1. Bachelor’s degree in marketing, communications, publishing, or a related field, or equivalent work experience.
2. Director level: 4-5 years of experience in book marketing and publicity, with a demonstrated track record of successful campaigns. Senior Director level: 5-7 years experience.
3. Passion for romance, with an understanding of current cultural and industry trends.
4. Strong leadership skills, with experience collaborating across departments.
5. Exceptional communication, organization, and project management abilities.
6. Proven ability to secure high-profile media coverage and cultivate relationships with key media figures.
7. Deep understanding of social media marketing, content creation, and audience engagement strategies.
8. Experience planning and executing author events, influencer campaigns, and strategic brand partnerships - experience working with independent bookstores is a plus.
9. Ability to travel for author events and/or conventions as needed.
10. Proficiency in Microsoft Office; and experience with design tools like Canva and Adobe Creative Suite.
11. A proactive, results-oriented mindset with the ability to work independently and solve challenges creatively within the broader team.
12. Willingness to work outside of normal business hours with international colleagues and to travel for events when necessary (for example, author tours, sales conferences, book announcements).
13. Ability to adapt and grow in response to evolving job responsibilities and organizational needs.

Why Join Keeperton?

1. Lead marketing and publicity initiatives for a growing and forward-thinking publisher.
2. Competitive salary (Director: $50,000-$60,000, Senior Director: $60,000-$75,000).
3. Keeperton offers 20 annual vacation days, and 10 sick days for all employees.
4. A supportive, creative work environment that values innovation and collaboration.
5. Keeperton encourages staff to maintain a healthy work/life balance, and generally operates on a four day work week.

If you are a strategic, results-driven marketing and publicity leader eager to make an impact in the publishing world, we’d love to hear from you! Apply today by submitting your resume and cover letter to support@keeperton.com.

Keeperton is an equal opportunity employer committed to fostering a diverse and inclusive workplace.

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