Job Title: Content Manager

Division: Manufacturing Institute

Department: Content Support Team

Reports To: Director, Workforce Content

FLSA Status/Level: Exempt; Professional

Location: DC Headquarters

Who We Are:

The Manufacturing Institute (MI) aims to build and strengthen the manufacturing workforce for individual opportunity, community prosperity, and a competitive manufacturing industry for the future. Through our vision to ensure a manufacturing workforce resilient to the challenges and prepared for the opportunities of the 21st century, the MI’s diverse initiatives support all American workers through skilled training programs, community building and career growth. As the 501(c)3 nonprofit workforce development and education affiliate of the National Association of Manufacturers, the MI is a trusted adviser to manufacturers, equipping them with resources necessary to solve the industry’s toughest challenges.

Position Overview:

The Manufacturing Institute (MI) is seeking an innovative, team-oriented communications professional to serve as its Content Manager as part of its Content Support team. This role centers on writing and editing clear, engaging content that helps bring the MI’s mission and work to life. From newsletters and articles to short-form blogs, social content and web copy, this role crafts targeted communications to reach key audiences with timely and relevant information.

In addition to developing written content across various channels, this position is also specifically responsible for updating, maintaining and improving the MI website’s content. This includes working with the Director of Workforce Content to identify outdated material, drafting new copy, and working closely with internal teams to ensure the site reflects the organization’s priorities. While social media support is part of the position, the core of this role lies in writing and managing digital content across multiple channels to effectively reach multiple audiences served by the MI.

Join the MI Team and Make an Impact in the Following Ways:

1. Working at the direction of the Director of Workforce Content to develop and execute compelling, audience-focused content across newsletters, articles, blogs, web pages, social media and more.
2. Write and edit short-form content that highlights workforce insights, program milestones, event opportunities, and ways stakeholders can engage with MI.
3. Manage the MI’s social media content strategy by writing original copy and repurposing content that extends the reach of newsletters, blogs, and other core communications. This includes identifying opportunities to create relevant and timely content and being agile in our engagement across platforms.
4. In collaboration with the MI’s Operations Team, this role will maintain and update the Manufacturing Institute’s website, ensuring accuracy and relevance by revising existing copy, drafting new content, and identifying areas where content can be added or improved.
5. Manage a regular newsletter publishing schedule.
6. At the direction of the Director of Workforce Content, the position will execute rollout plans for the publication of new MI research, initiative announcements, and other major initiatives, including associated web and social content.
7. Utilize analytical tools to measure the reach of the organization’s digital tactics and evaluate the performance of social media and digital marketing campaigns.
8. Coordinates with communications and brand strategy professionals from the organization’s affiliate, the National Association of Manufacturers, to ensure brand alignment with creative or content pieces.

The above list of responsibilities represents the position and is not intended to limit or preclude other duties and tasks that may be associated with or added to the position.

Supervisory Responsibilities:

None - Individual Contributor

We are looking for Ambitious Candidates who meet the Following Criteria:

1. Professional Experience: At least 3-5 years of relevant experience in the fields of communications, content writing and/or digital communications . Ideally with a writing portfolio or other demonstrated writing successes. Experience working in a nonprofit, public relations agency, or workforce development setting is preferred but not required.
2. Writing & Editing: Proficient writing and editing skills, with experience developing content for various formats, including articles, blogs, websites and short-form digital copy. A keen eye for detail, grammar, and tone consistency is vital.
3. Website Management: Experience updating and managing website content (ideally in WordPress); Interest in developing skills to spot and address content gaps.
4. Social Media Management and Content Development: Knowledge of various social media platforms (such as LinkedIn, Facebook, X, Instagram, YouTube, etc.). Familiarity with social media management tools (like Sprout and HubSpot) is also essential to plan and analyze posts.
5. Analytical Skills: Experience analyzing social media metrics and insights to gauge content performance and audience engagement. Should be able to use data to inform strategy and decision-making at a high level.
6. Experience with Content Creation Tools: Familiarity with basic graphic design and content creation tools (such as Canva) to quickly produce visual content when needed.
7. Social Media Expertise: In-depth knowledge of various social media platforms (such as LinkedIn, Facebook, X, Instagram, YouTube, etc.), their algorithms and best practices. Familiarity with social media management tools (like Sprout Social) is also essential.
8. Marketing Skills: Understanding of digital marketing strategies, including content marketing, SEO and online advertising. Ability to align social media strategies with broader marketing goals.
9. Analytical Skills: Proficiency in analyzing social media metrics and insights to gauge content performance and audience engagement. Should be able to use data to inform strategy and decision-making.
10. Experience with Content Creation Tools: Familiarity with basic graphic design and content creation tools (such as Canva, Final Cut Pro) to quickly produce high-quality visual content.
11. Time Management and Multitasking: Ability to manage multiple projects and deadlines efficiently. Should be organized and able to prioritize tasks effectively.
12. Teamwork and Collaboration: Ability to work collaboratively with other team members and understanding of organizational goals Candidates must operate well in small collaborative team and possess high-levels of customer service acumen focused with the ability to interact regularly with staff, vendors, and other stakeholders.
13. Organization and Judgment: The ability to execute multiple projects that have various timelines and scopes of focus at once, at the direction of the Director of Workforce Content. Able to occasionally travel to a small number of planned events the organization hosts across the country.
14. Technical Expertise: Proficiency in MS Office programs and SharePoint required. Familiarity with HubSpot and Asana is a plus.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salary Range: $71,731 - $80,000 annually. This salary range represents a good faith estimate of the lowest to the highest salary for this position. The final salary offered will be based on qualifications and experience.

Equal Opportunity Employer

The Manufacturing Institute is proud to be an Equal Employment Opportunity employer. We welcome and celebrate everyone’s uniqueness here at the MI. We provide equal opportunities to individuals regardless of race, color, ancestry, religion, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We also consider qualified applicants with conviction histories, consistent with applicable federal, state and local law. At the MI, we believe in Second Chances! The MI is committed to offering equal employment opportunities to ALL. We only require that you have the qualifications, talent and passion to be successful in your role.

The MI is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at humanresources@nam.org

The NAM is the largest manufacturing association in the United States and one of the nation’s most influential advocates for manufacturing. By joining the MI, you become part of a spirited and dynamic team that is driven to succeed. We recognize and reward our staff with competitive pay and annual performance-based bonus programs. We offer an outstanding benefits package that includes health, dental, and vision insurance, life, short-term and long-term disability, flexible spending accounts, SmarTrip, and a 401(k) Salary Deferral plan with employer match and contributions, vacation, and sick leave, and more. Become part of a fast-paced team passionate about keeping the United States the world leader in manufacturing.

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