At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I). We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Analyst, Product Marketing

Do you…

…Have a passion for innovative ideas and the power of insight?

…Possess the spirit and drive of an entrepreneur?

…Want to create compelling, persuasive content and drive marketing strategy?

…Care deeply about improving access and success within higher education?

EAB’s Product Marketing team is looking for a talented, driven, and entrepreneurial content marketer to join our team, focusing on our Technology products: Navigate360, Edify, and the Moon Shot for Equity.

The Product Marketing team develops content and strategies to increase brand awareness, create demand, drive sales, and support renewals for our Technology business. This includes developing thought leadership content such as blog posts, insight papers, infographics, and webinars as well as sales enablement collateral such as one-pagers, sales decks, and urgency documents.

In addition to a passion for persuasive writing, a love for big ideas, and a graphical eye, in order to be successful in the role, one must have excellent collaboration and project management skills.

If you are an innovative marketer, a content enthusiast, and a team-player who thrives in a cross-functional, entrepreneurial environment, then this may be the perfect job for you!

This role is based in EAB’s Washington D.C or Richmond, VA offices. We are also open to remote candidates within the continental U.S. This role is concurrently posted at both the Analyst and Senior Analyst levels and candidate level will be determined at point of offer.

Primary Responsibilities:

The Analyst will operate under the guidance of Product Marketing Leadership, leveraging the full resources of the marketing organization including sales leaders, demand generation managers, web editors, research teams, as well as other key stakeholders.

Key Job Responsibilities Include:

• Creating content
  • Writes, designs, and produces effective thought leadership and sales enablement content including but not limited to blog posts, case studies, conference proposals/presentations, insight papers, webinars, infographics, video testimonials, executive briefings, reference webinars, visit decks, scripts, competitive positioning pieces, brochures, executive summaries, website content, furthering tools, urgency documents, and other collateral
  • Interprets complex issues and presents them effectively; adapts style, tone, and word choice to various media
  • Proactively edits existing content and/or scripting to reflect latest market intelligence and product positioning
  • Achieves high standards of productivity and timeliness
• Driving innovation
  • Proposes and tests new channels, deliverables, formats, and ideas
  • Actively contributes to the evolution of the firm’s Marketing function, sharing insights and best practices to enhance overall performance
• Collaborating across teams
  • Collaborates with other groups across the firm, such as sales, creative services, client teams, research, product management, and events
• Market Insights
  • Keep current on industry trends in student success, equity, and data management and maintain a deep understanding of competitive and complementary services and vendors and how to position EAB in relation to them

Basic Qualifications:

• Bachelor’s degree
• Minimum of 2-3+ years professional experience
• Able to clearly and precisely express complex ideas in written and graphical form; skilled at adapting language, format, and style for various media and audiences
• Skilled writer, preferably with blog-writing experience
• Able to take ownership and drive projects from beginning to end, working with multiple groups effectively and on multiple projects concurrently
• Intellectually curious, quick study, creative, attentive to detail, self-motivated
• Proficient with Microsoft PowerPoint and Word

Ideal Qualifications:

• Professional experience in content marketing, brand strategy, research, or marketing communications
• Knowledge of the U.S. higher education industry, ideally including IT and the campus data landscape
• Professional experience developing, marketing, selling, or delivering consulting services
• Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary range for this role is $44,000 - $65,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, including, without limitation, individual and organizational performance.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.

• Medical, dental, and vision insurance; dependents and domestic partners eligible
• 401(k) retirement plan with company match
• 20+ days of PTO annually, in addition to paid firm holidays
• Daytime leave policy for community service or fitness activities (up to 10 hours a month each)
• Paid parental leave for birthing and non-birthing parents
• Phase Back to Work program for employees returning from parental leave
• Infertility treatment coverage and adoption or surrogacy assistance
• Wellness programs including gym discounts and incentives to promote healthy living
• Dynamic growth opportunities with merit-based promotion philosophy
• Benefits kick in day one, see the full details here.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

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