Location: DFW Headquarters Building 8 (DFW-SV08)
Additional Locations: None
Requisition ID: 69973

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• This role is part of the Editorial Strategy team within Global Engagement Digital Strategy and Communications
• You’re an innovative storyteller who understands the new media landscape and will encourage our stakeholders to approach their narrative in new and different ways. You’ll help inform how American presents to team members, customers, and media
• You have a fresh approach to content strategy and bring a unique storytelling perspective to help us share our narrative across various channels and audiences

What you'll do

• Craft innovative and compelling content strategies and tactics to reach diverse audiences across multiple channels
• Stay up to date with industry trends, understand our competitors and continuously evolve our approach to content
• Collaborate with subject matter experts to help bring their communications strategy to life and identify compelling stories from around the airline in creative and engaging ways that resonate with our audiences
• Partner with stakeholders to collaboratively elevate our narrative and improve reach
• Amplify content across channels as part of an extensive editorial calendar supporting the company’s communication and narrative goals
• Manage various content streams from start to finish across various channels, ensuring they reach the right audience at the right time
• Use metrics to make recommendations and decisions regarding communications strategies and plans
• Ensure consistency in tone of voice and style for copy across all content and channels while keeping the American Airlines Style Guide current
• Edit copy with a keen eye for detail and alignment of messaging, often on tight deadlines

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree in Communications or Journalism or related experience
• 4 years experience as a reporter or writer

Preferred Qualifications- Education & Prior Job Experience

• Experience and mastery of AP style writing with an eye for detail is required.
• Outstanding and creative storyteller
• Strong written and verbal communication skills
• Highly organized
• Knowledge of SEO, social media management and content distribution is beneficial.

Skills, Licenses & Certifications

• Ability to create and guide peers on various types of copy from sharp headlines, short form briefs and social copy as well as delving into complex business topics and explaining them in an understandable and engaging way
• Ability to review copy for details and accuracy while adhering to deadlines
• Ability to manage multiple projects simultaneously in a fast-paced, constantly changing, multi-faceted environment
• Ability to work both independently and on a team when needed for larger communications initiatives and in crisis situations
• Ability to exercise sound business judgment and handle confidential information with sensitivity
• Embraces/Adopts American's Leadership Model and Leadership Attributes

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 69973

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