E-commerce Marketing Coordinator

About Primally Pure:

Primally Pure is a leading skincare brand committed to providing natural, effective, and sustainable products. We are seeking a dedicated E-commerce Marketing Coordinator to join our dynamic team and contribute to our continued growth.

Qualifications:

• 2-3 years of experience in an e-commerce, digital marketing role.
• Experience working in Shopify, including product pages, content uploads, theme editing, and reporting.
• Proficiency in Adobe Photoshop, Illustrator, and InDesign.
• Strong understanding of email marketing platforms (Klaviyo preferred).
• Technical aptitude and willingness to learn new platforms and tools.
• Excellent organizational skills and attention to detail.
• Ability to work independently and as part of a team. (A self-starter but a team player!)

Key Responsibilities:

• Shopify Management:
• Manage product pages, content uploads, and minor theme edits within the Shopify platform.
• Export and reports to help track ecommerce performance.
• Utilize Rebuy, Recharge, loyalty, and reviews platforms (e.g., Yotpo).
• Experience with Tapcart is a plus.
• Technical Proficiency:
• Demonstrate strong technical skills and a willingness to learn new platforms and apps.
• Basic understanding of HTML code is beneficial.
• Coordinate app development and integrations with ecommerce and agency partners.
• Email Marketing:
• Create and manage email campaigns using Klaviyo.
• Build and segment email lists.
• Test and schedule email sends.
• Design and Content:
• Proficient in Adobe Photoshop, Illustrator, and InDesign.
• Resize imagery, add text overlays, and export in various formats for website and app elements.
• Organize and collect content from photoshoots and influencers for website updates.
• Assist with naming and organizing content for efficient use.
• Product Page Management:
• Make minor updates to product descriptions, ingredients, and photography.
• Add elements to pages, such as video tutorials, routine guides, and more.
• Understand Shopify templates and have some metafield and metaobject experience for effective page customization.
• On-Site Experiences:
• Assist with setting up and updating quiz experiences.
• Optimize post-quiz experiences and flows.
• Test and ensure the smooth functioning of promotional setups.
• Mobile App Development and Maintenance:
• Contribute to app development by attending meetings and organizing assets.
• Schedule and test push notifications.
• Visual Assets and Design:
• Resize and upload photo and video content to product pages, ingredient highlights, and collection pages in Shopify.
• Assist with mood boards and web inspiration for page designs.
• Outline landing page designs and gather examples.
• Reviews and Loyalty:
• Create and update UGC collections for product pages.
• Analyze loyalty and review performance to identify improvement opportunities.
• Content Coordination:
• Collaborate with the Content Team to ensure consistency across channels.
• Organize and share assets with agency partners.
• Follow up on asset and copy requests.
• Email, SMS, and App Notifications:
• Assist with scheduling and set up of loyalty gifts, rewards, and perks.

Benefits:

• Competitive salary and benefits package
• Opportunity to work with a dynamic and innovative team
• Growth and development opportunities within a thriving company

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Application Question(s):

• Do you have experience with email marketing platforms (Klaviyo preferred)?

Experience:

• Adobe Photoshop, Illustrator, and InDesign.: 1 year (Required)
• Shopify: 2 years (Required)

Work Location: In person