About Us

The Mind Company is a leader in mental fitness, built on the belief that caring for your mind is just as important as caring for your body.

Our portfolio includes award-winning, science-backed apps designed to bring mental fitness to every mind, every day. Through Elevate, Balance, and Spark, we help millions of people worldwide strengthen cognitive skills and improve mental well-being.

Elevate, named Apple’s App of the Year, builds real-world skills like reading, math, and memory through engaging brain-training games. Balance, recognized as Google Play’s Best App, offers personalized meditations and tools to reduce stress, improve sleep, and sharpen focus. Spark delivers delightful daily puzzles that make learning and discovery effortless.

We are a fully remote team of curious learners and driven builders united by our mission to make mental fitness accessible to everyone. If that mission resonates with you, we encourage you to apply.

The Role

We are a lean, high-impact team that owns the entire growth engine across three apps—performance marketing, creative strategy, analytics, and optimization.

In this hands-on media buying role, you will manage and scale acquisition channels such as Meta and AppLovin. You’ll oversee campaign execution, creative testing, and optimization, owning real budgets and directly influencing user acquisition performance.

This is a fully remote position open to candidates based anywhere in North or South America.

Key Responsibilities

Performance Marketing & Acquisition

1. Build, optimize, and manage app performance campaigns across Paid Social and DSP channels
2. Drive efficient new user acquisition for flagship apps
3. Monitor and improve direct-response KPIs such as CAC, ROAS, and LTV
4. Present weekly performance insights and optimization recommendations

Creative Strategy & Testing

1. Write and execute creative briefs for D2C performance marketing ads
2. Run ongoing creative testing initiatives to improve campaign performance
3. Maintain project trackers for media buying and creative experiments

AI & Growth Innovation

1. Research and implement AI tools to enhance growth systems and workflows
2. Leverage generative AI tools (e.g., Nano Banana, Envato, Hedra, Claude AI, ChatGPT) for ad production, copywriting, ideation, and analysis
3. Utilize business intelligence platforms such as Looker, Amplitude, or Tableau to analyze performance data

Qualifications

1. 1+ year of app performance marketing experience on platforms such as AppLovin or Meta
2. 1+ year of experience writing creative briefs for D2C direct-response ads
3. Hands-on experience managing direct-response campaigns
4. Strong understanding of performance marketing metrics (CAC, ROAS, LTV)
5. Experience using generative AI tools for marketing and creative production
6. Familiarity with BI tools like Looker, Amplitude, or Tableau
7. Excellent project management and attention to detail
8. Proactive, resourceful mindset with comfort operating in ambiguous environments

Preferred Qualifications

1. Experience marketing subscription-based apps
2. Passion for education, mental fitness, and engaging learning experiences

Benefits & Perks (Full-Time)

1. Competitive salary and equity
2. Medical, dental, and vision coverage for you and your family
3. Remote flexibility with home-office and co-working stipends
4. Annual learning, wellness, and travel stipends
5. Generous PTO, flexible sick leave, and paid parental leave
6. Annual company meetup in an exciting location

Why Join The Mind Company

Mission-Driven Work – Help expand access to mental fitness globally.

Collaborative Culture – Work alongside thoughtful, talented teammates committed to excellence.

Meaningful Impact – Directly influence user growth and company revenue.

Professional Ownership – Manage performance channels end-to-end, including strategy, creative, and execution.

Comprehensive Compensation – Receive salary, benefits, and equity in a performance-based model.

Inclusive Workplace – Be part of a culture that values diversity, inclusion, and continuous learning.

Compensation

The salary range for this role is $55,000–$78,000 USD, with final compensation determined by location, experience, and skill set.

The Mind Company follows a market-based, pay-for-performance model updated annually. All candidates receive a “first and best” offer, as the company maintains a no-negotiation policy. Employees have consistent opportunities for compensation growth aligned with performance and impact.

Hiring Process

Resumes are reviewed by a human, and candidates are encouraged to submit a concise, one-page PDF resume. Interviews are conversational in style and designed to assess impact potential and alignment with the team.

Official communication will only come from themindcompany.com or via Ashby (ashbyhq.com). The Mind Company will never request account creation on external platforms prior to interviews or communicate via WhatsApp.

Commitment to Diversity, Equity & Inclusion

The Mind Company believes there is no single profile for success. Skills are transferable, and passion matters. We are committed to building a diverse, equitable, and inclusive workplace and strongly encourage applicants from underrepresented communities to apply.