At Shutterfly, we make life’s experiences unforgettable. We believe in the extraordinary power of self-expression. Our family of brands helps customers create personalized products and preserve meaningful moments that reflect who they are.

The Paid Search and Shopping Specialist is a key member of the Performance Marketing Team, reporting to the Senior Manager of Paid Search and Shopping. This role is responsible for developing and executing a comprehensive paid search strategy to increase visibility and performance across platforms, driving key customer actions and achieving business objectives. The ideal candidate brings a proven track record of managing high-performing paid search campaigns and a strong understanding of industry trends.

What You Will Do

1. Drive continuous campaign improvements through KPI analysis and optimization to enhance customer acquisition, engagement, and retention.
2. Create, launch, test, and optimize Paid Search, Performance Max (P-Max), and Shopping campaigns on Google and Bing to maximize reach and ROI.
3. Manage and optimize app install campaigns through Google UAC and Apple Search Ads (ASA).
4. Ensure executional excellence by adhering to platform requirements and internal SEM guidelines while maintaining high performance standards.
5. Conduct keyword research, develop ad copy, manage bids, and optimize campaigns.
6. Allocate and manage budgets across paid search channels based on performance KPIs.
7. Collaborate with Integrated Marketing, Partnerships, Creative, and SEO teams to deliver cohesive marketing strategies.
8. Design and implement structured tests, analyze performance data, and provide actionable recommendations.
9. Offer strategic insights based on industry trends, competitive landscape analysis, and emerging technologies.
10. Oversee daily campaign operations, including pacing, quality checks, and priority initiatives.
11. Monitor and report on core performance metrics weekly, monthly, and quarterly.
12. Lead the Display channel end-to-end, including strategy development, execution, optimization, and performance analysis to drive acquisition and growth.
13. Maintain a customer-first approach, ensuring campaigns align with customer needs and engagement goals.

The Skills You’ll Bring

1. BA/BS degree or equivalent experience.
2. 5+ years of professional experience managing Paid Search, Shopping, or PPC campaigns on Google and Bing.
3. Strong analytical and reporting skills, including proficiency with Adobe Analytics and Power BI.
4. Deep knowledge of paid search platforms such as Google Ads, Microsoft Ads, and SA360.
5. Experience with keyword research, ad copywriting, and landing page optimization.
6. Proven ability to manage budgets effectively and deliver measurable results.
7. Excellent communication and cross-functional collaboration skills.
8. Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
9. Self-motivated and capable of working independently.
10. Demonstrated experience using data-driven decision-making to achieve performance goals.
11. Expertise in YouTube, Display, and App Install campaigns.
12. Google Ads certification and proficiency in Adobe Analytics.
13. Experience with digital marketing tools such as Adobe Analytics, Power BI, and Search Console.

Diversity, Equity, and Inclusion

Supporting a diverse and inclusive workforce is a core value at Shutterfly. We welcome all applicants and evaluate candidates based on qualifications. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.

Compensation

Compensation is determined based on job level, responsibilities, location, and experience. The base salary ranges by state are as follows:

1. California: $103,500 – $146,000
2. Connecticut and New York: $103,500 – $133,750
3. Colorado, Illinois, Minnesota, and Washington: $103,500 – $123,750
4. Nevada: $97,250 – $133,750
5. Maryland and New Jersey: $111,750 – $133,750
6. Hawaii: $97,250 – $116,250

This position may also be eligible for a bonus incentive, health benefits, a 401(k) program, and additional employee perks. More information is available at https://shutterflyinc.com/benefits/.

This role may be remote; however, candidates must reside in a state where Shutterfly is registered to conduct business. This includes all U.S. states except the District of Columbia, North Dakota, Mississippi, Rhode Island, Vermont, and Wyoming.

Applications will be accepted on an ongoing basis until the position is filled.