The Ontario Society of Occupational Therapists (OSOT) is the provincial professional association of over 4,700 occupational therapists and student occupational therapists. We will be expanding to include occupational therapist assistants in 2024. With a mandate to provide voice, visibility and leadership for Occupational Therapists and Occupational Therapy Assistants in Ontario, the Society supports members with a focus on member service, professional development, practice support, advocacy, and professional promotion. Learn more about OSOT at www.osot.on.ca.

We are seeking a dynamic individual to join our 6-person staff team in our Toronto, Ontario office.

This is an exciting new opportunity as the Ontario Society of Occupational Therapists continues to grow with a Marketing and Communications Specialist. This position contributes directly to the organization’s Strategic Plan through supporting its marketing and communications needs. The successful candidate will provide support to member services, professional development, and overall promotion of the profession as we embark on an exciting new strategic plan. Ongoing quality improvement lens applies to all work. The Marketing and Communications Specialist develops creative and impactful marketing strategies and communications to promote the profession and communicate with members and other interested groups.

Primary Duties and Responsibilities:

In this role, you will be responsible for the following:

Marketing:

• Develop and implement a marketing strategy to recruit and retain new members.
• Develop and implement a professional promotion strategy to raise awareness of the profession directed to the public, other professions, government, and other key groups.
• Develop and implement a marketing plan to attract new membership categories.
• Engage in advocacy initiatives.

Communications:

• Develop and implement enhanced comprehensive strategies to improve engagement of members, potential members, interested parties, and provincial and local government.
• Manage and support the development, maintenance, and improvement of OSOT’s websites including creating, and working collaboratively to create content.
• Work collaboratively with staff team to create, share, and expand our social media content.
• Manage membership communications including newsletter, professional development offerings, renewal, conference app, etc.
• Work with others to ensure consistent branding and messaging.
• Ensure all written material is easily understood by the target audience and applies equity, diversity, and inclusive language.

General:

• Track marketing and communications analytics for impact.
• Provide accurate, responsive, and professional reports on effectiveness of marketing and communications and makes recommendations for quality improvement.
• Provide input into OSOT’s strategic and operational planning focusing on opportunities for organizational growth and development.
• Work collaboratively with contractors including IT consultants, designers, etc. to implement the marketing and communications strategy.
• Develop and implement Occupational Therapy Month plan and activities.

Key Qualifications Required:

What you will bring to the role:

• Minimum 4 years prior experience in related field. Experience working with not-for-profit organizations preferred.
• Excellent communication skills.
• Ability to cultivate, develop, and manage internal and external relationships.
• Demonstrated organizational skills with strong attention to detail.
• Able to prioritize and manage multiple projects simultaneously. Demonstrated project management experience (an asset).
• A team player and collaborator, and also comfortable working independently.
• Sound judgment, discretion, diplomacy, and professionalism.
• Fluency in French is an asset.

Education:

• Post-secondary education in marketing and/or communication, or related field or equivalent education and experience.

Technical Skills:

• Proficient with Microsoft Office software applications (including Outlook, Word, Excel and PowerPoint).
• Experience using Canva, Constant Contact, or similar software.
• Demonstrated proficiency in data analytics (e.g. Google Analytics).

Work Schedule:

This position is a hybrid role. Hours of operation are 8:30 am – 4:30 pm Monday to Friday.

Compensation Package & What We Have to Offer:

• A very competitive salary based on experience.
• Extensive benefits plus a monthly home allowance.
• Opportunity to be part of a dynamic and highly motivating work environment where you can develop your potential.

OSOT supports equity and diversity in hiring practices. Please contact us with accommodation requests.

Thank you for expressing interest, only successful candidates will be contacted.

All interviews will be held via video conference and in person. If you would like to apply for this role, please send your resume and cover letter as a PDF or Word attachment.

Job Types: Permanent, Full-time

Salary: $65,000.00-$75,000.00 per year

Benefits:

• Dental care
• Extended health care
• Tuition reimbursement
• Work from home

Schedule:

• Monday to Friday

COVID-19 considerations:
OSOT puts the safety of our staff, volunteers, and members first. We have a hybrid work model (at-home/in-office workdays). The schedule is evolving and will be considered in partnership with staff and management. All new staff must be fully vaccinated.

Application question(s):

• What is your salary expectation? (Only those that include a response will be considered)

Experience:

• marketing: 4 years (required)

Work Location: Hybrid remote in Toronto, ON

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