At UnitedHealthcare, we are working to simplify the healthcare experience, build healthier communities, and remove barriers to quality care. The work you do here can positively impact millions of people. Join us in building the healthcare system of tomorrow—one that is more responsive, affordable, and efficient. Start your journey with us: Caring. Connecting. Growing together.

Role Overview

The Digital Paid Media Specialist, Paid Social & Display, plays a key role in supporting the execution and optimization of digital marketing campaigns. This position focuses on paid social and display advertising (including programmatic), assisting with strategy development, campaign setup, daily monitoring, quality assurance, reporting, and ongoing optimization for both B2B and B2C initiatives.

Working closely with marketing partners and internal stakeholders, the specialist ensures campaigns follow brand guidelines, align with industry best practices, and deliver measurable performance outcomes. The ideal candidate brings 3–5 years of hands-on experience in paid social and programmatic media across agency, client, trading desk, or ad-tech environments. Strong knowledge of digital tactics across social, display, video, and native advertising is essential, along with experience using first-, second-, and third-party data and analytics tools such as Campaign Manager and Adobe Analytics.

This role is well suited for someone with a solid foundation in paid media who is eager to expand their expertise while working in a collaborative, fast-paced environment.

The position offers remote flexibility within the United States. However, employees located in the Minneapolis or Washington, D.C. area are required to work from the office at least four days per week.

Primary Responsibilities

1. Assist digital team members in developing display and paid social campaign strategies for Optum initiatives.
2. Apply digital marketing expertise in regulated, performance-driven, direct-response environments.
3. Manage daily campaign optimization, testing, tracking, and budget pacing to maximize performance.
4. Ensure campaigns follow brand standards, industry best practices, and performance benchmarks.
5. Improve internal processes related to display and paid social campaign management, including cost files, partner billing, and audience setup.
6. Identify opportunities to improve campaign QA processes and overall operational efficiency.
7. Build strong relationships with marketing partners and internal teams.
8. Encourage testing of new strategies, technologies, and campaign approaches.
9. Analyze campaign performance and present insights with clear recommendations for improvement.
10. Support planning and execution of digital marketing campaigns for Optum.

Required Qualifications

1. 3+ years of experience in a corporate marketing team or advertising agency environment.
2. 3+ years leading digital campaign strategy for a department, product line, or marketing workstream.
3. 3+ years of experience planning and optimizing paid social and display campaigns using platforms such as Google Ads, Microsoft Ads, Search Ads 360, StackAdapt, LinkedIn, or Meta/Instagram.
4. 3+ years of experience reporting on paid media performance using tools such as Adobe Analytics, Google Analytics, or Sprinklr.
5. Experience working in client, agency, trading desk, or programmatic technology vendor environments.
6. Experience managing complex campaigns involving multiple stakeholders.
7. Advanced experience with B2B marketing campaigns.
8. Strong knowledge of digital tracking technologies and direct-response marketing best practices.
9. Passion for digital marketing and staying up to date with evolving advertising technologies.
10. Strong analytical and problem-solving skills with exceptional attention to detail.
11. Ability to work under tight deadlines while delivering near real-time insights.

Preferred Qualifications

1. 3+ years of digital media experience.
2. Experience working with DSPs, DMPs, ad serving platforms, and brand safety tools.
3. Experience using Adobe Analytics.
4. Familiarity with Workfront project management tools.
5. Experience with Sprinklr, DOMO, and Looker Studio.
6. Experience with Bl.ink and SEMrush.
7. Advanced skills in Excel and PowerPoint.

Work Arrangement

Employees working remotely must comply with UnitedHealth Group’s Telecommuter Policy.

Compensation & Benefits

Compensation depends on factors such as location, education, certifications, and professional experience. In addition to salary, employees may be eligible for a comprehensive benefits package including incentive programs, stock purchase plans, and 401(k) contributions.

Salary range: $72,800 – $130,000 annually (full-time employment).

Application Deadline

This position will remain open for at least two business days or until a sufficient candidate pool has been received. The posting may close earlier depending on application volume.

Equal Opportunity Statement

UnitedHealth Group is committed to helping people live healthier lives and improving the healthcare system for everyone. We believe everyone—regardless of race, gender, age, location, income, or background—deserves the opportunity to achieve their healthiest life.

UnitedHealth Group is an Equal Employment Opportunity employer. Qualified applicants will receive consideration without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, veteran status, or any other protected characteristic under applicable law.

UnitedHealth Group is also a drug-free workplace. Selected candidates must pass a drug screening before beginning employment.