About Kingston Resorts

Kingston Resorts sits on 157 acres of oceanfront property on the north end of Myrtle Beach. The resort features four distinct accommodation options, a variety of dining venues, multiple pool complexes, and a full-service wellness center with fitness, spa, tennis, and pickleball. With more than 100,000 square feet of event space, it stands as the largest oceanfront convention resort along the East Coast between Washington, DC and Palm Beach, FL. Its oceanfront and ocean-view venues make it a leading destination for weddings, meetings, and special events. Join a team that is shaping memorable experiences in Myrtle Beach.

What You Will Do

As a Digital Marketing Specialist, you will own the full lifecycle of digital and social content creation, from concept through execution. You will work under the guidance of the Senior Marketing Manager to ensure brand consistency and alignment. While topics will be provided, you are expected to bring fresh ideas, conduct research, and develop engaging campaigns.

You will manage six distinct social media accounts, each with its own audience and content strategy. You will also lead the monthly blog program, ensuring it aligns with social campaigns and broader marketing goals. Email marketing is a key part of this role, with responsibility for designing and sending weekly campaigns that highlight promotions, events, and seasonal experiences.

This role suits someone who is proactive, organized, and comfortable working independently while driving creative output.

Responsibilities

1. Create and produce all social media content, including graphics, videos, captions, and posts, from idea to final delivery, with approval from the Senior Marketing Manager.
2. Manage six social media accounts, tailoring content to each audience while maintaining brand consistency.
3. Research trends, competitors, and content ideas to keep campaigns relevant and engaging.
4. Build and maintain a social media calendar aligned with resort events and marketing initiatives.
5. Write, publish, and promote a monthly blog integrated with social and email strategies.
6. Design and execute weekly email campaigns using both assigned topics and self-generated ideas.
7. Maintain active and engaging social channels with consistent posting and high-quality visuals.
8. Respond promptly and professionally to comments, messages, and reviews.
9. Collaborate with marketing leadership, corporate teams, and internal departments to ensure consistent messaging.
10. Identify and manage influencer partnerships and social collaborations to expand reach.
11. Support digital content needs for on-site events and activations.
12. Track performance metrics and deliver monthly reports with insights and recommendations.
13. Stay informed on emerging tools, trends, and best practices in digital marketing.

Skills and Qualifications

1. Experience managing multiple social media accounts at once.
2. Strong time management and organizational skills.
3. Excellent writing ability for blogs, social posts, and email campaigns.
4. Proficiency in Adobe Creative Suite or Canva.
5. Familiarity with email marketing platforms such as Revinate or Mailchimp.
6. Experience using tools like HeyOrca and Asana.
7. Strong attention to detail and commitment to high-quality work.
8. Working knowledge of CMS platforms, with WordPress preferred.
9. Bachelor’s degree in Marketing, Communications, or a related field preferred.
10. At least one year of marketing experience preferred, ideally in hospitality.

Qualifying Standards

1. Education: Degree in Marketing, Communications, or a related field preferred.
2. Experience: Two or more years in marketing or hospitality marketing preferred.

Benefits

This is a full-time, year-round position based at Kingston Resorts. Benefits include paid time off, health plans, 401(k) with company match, life insurance, parental leave, educational assistance, complimentary meals, free health club membership, and discounted travel programs for employees and their families.

Additional Information

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to protected status. This employer complies with federal labor laws, and applicants are encouraged to review their rights through the Department of Labor’s “Know Your Rights” notice.