The Digital Specialist - Social and SEO will coordinate all social and SEO functions for the Kellogg School of Management’s marketing and communication team. Their daily responsibilities for managing social media presence include community management, reporting, and owning the publishing calendar. In addition, the Digital Specialist will coordinate with SEO partners and internal teams to continually optimize and maintain Website SEO fundamentals. This candidate will have excellent organizational skills and accountability to deliver publishing and project calendars.

**Please Note: Evening and weekend hours are occasionally necessary when workload or event coverage requires it.

Specific Responsibilities:
Social Media Management

Coordinate with Communications and Content teams on creation of social media posts tailored for the unique features and limitations of each social platform.
Research and understand the latest social media platform updates and changes in and identify ways to leverage trends for new content opportunities.
Populate and maintain a monthly social media calendar with upcoming and published social content opportunities.
Schedule, tag, and publish all final content.
Maintain unified brand voice across different social media channels.

Community Management

Manage all of Kellogg’s social media communities (Instagram, Twitter, Facebook, LinkedIn, YouTube), proactively engaging with our audience and replying to questions/comments as appropriate.
Identify and flag potentially harmful comments.

Social Media and SEO Reporting

Responsible for preparing a regular cadence of reports on a weekly, monthly, and as needed basis.
Prepare a report on relevant engagement opportunities and a summary of trending social topics.
Weekly: Monitor performance metrics and develop a cadence of regular reporting of SEO and social results.
Monthly: Prepare a report on Kellogg competitors’ social media.
As Needed: Prepare reports on trending social conversations and news stories that are relevant to Kellogg. Monitor and report on Kellogg mentions associated with key initiatives and/or news items.

SEO Optimization:
Work with SEO agency to understand and set SEO optimization strategies that increase the company's search engine results rankings.
Coordinate SEO calendar and projects from inception to delivery.
Research SEO keywords to use throughout the company's website and marketing materials.
Advise content creators, Web development, and technical teams on SEO best practices.

Other Responsibilities:
Occasionally attend and capture content from Kellogg events
Monthly, export and organize organic post data from social media platforms

Minimum Qualifications:
BS or MS in Marketing Communications or a related field
5 years’ work experience in digital marketing and/or content creation
Familiarity with SEO tools such as Google Search Console, Screaming Frog, SEMRush, Ahrefs
Familiarity with Social Media tools such as Brandwatch, Sprinklr, Later

Minimum Competencies: (Skills, knowledge, and abilities.)

Strong organizational skills
Entrepreneurial spirit to own, improve and grow core channels
Thrives under deadline and adjusts to shifting priorities with ease
Enthusiastic team player willing to take the lead
Track record of creating and streamlining processes

Preferred Qualifications:
Working knowledge of Brandwatch and Later with experience creating dashboards and reports
Proficiency with video and photo editing tools, digital media formats, and HTML
Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools

Preferred Competencies: (Skills, knowledge, and abilities)

Above minimum competencies plus a working knowledge of excel

Benefits:
At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.

Work-Life and Wellness:
Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles.
We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.

Professional Growth & Development:
Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.

Northwestern strongly recommends COVID-19 vaccinations and boosters for people who can obtain them as a critical tool for minimizing severe illness. More information can be found on the COVID-19 and Campus Updates webpage.

The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.