About NMG:

Nationwide Marketing Group works on behalf of thousands of Independent appliance, furniture, bedding, electronics, specialty electronics, custom installation and rent-to-own dealers, helping them grow their businesses and thrive on their own terms. With more than 5,000 Members operating some 14,000 storefronts, Nationwide Marketing Group is the largest buying, marketing and business support organization of its kind, representing billions in combined annual sales across the membership. For 50 years, the organization has remained committed to the Independent channel, empowering Members with the scale, sophistication and efficiencies they need to compete while delivering the unmatched business intelligence, tools and resources required to win in an ever-changing business environment. To learn more, visit our website at nationwidegroup.org or Nationwide Marketing Group LinkedIn

Why you want to work with NMG:

At Nationwide Marketing Group, we’re not just building a team. We’re building something that matters. We partner with thousands of independent business owners across North America to help them grow stronger and smarter. That mission only works if our own people feel supported, seen, and set up to thrive. This is a place where you can bring your full self to work. Whatever your background, identity, or lived experience, you belong here. We value real voices, fresh ideas, and the kind of character you can’t teach. Our team is stronger because of the differences we each bring, and we’re committed to making sure those differences are respected, celebrated, and reflected throughout the organization.

If you need any reasonable accommodations during the hiring process, let us know. We’ll work with you to make it right.

NMG offers:

1. Competitive base pay and performance bonus, dependent on role.
2. Medical, Dental, Vision with $0 cost Employee-Only coverage options
3. Employer Paid Basic Life/AD&D
4. Employer Paid Short-Term and Long-Term Disability
5. MetLife supplemental insurance benefit options
6. Matching 401K with 100% vesting
7. Open PTO Policy, Paid Holidays, Paid Maternity/Paternity to help you balance work and personal life
8. Business casual work environment
9. Discounts Program on Electronics, Cells Phones, Health & Wellness, Travel, Entertainment, Home & Auto, Pet Insurance and more!

Job Location: Open to US Remote Candidates

Position Summary

The SEO Content Strategist & Copywriter will be a key contributor to our digital marketing team, tasked with driving organic search growth and traffic for our diverse client portfolio. This role requires a unique blend of strategic content development, meticulous SEO application, and exceptional copywriting skills. You'll research market opportunities, architect comprehensive content roadmaps, and produce high-performing blog articles, website copy, and landing pages designed to secure top search rankings and engage target audiences.

We are looking for someone who defines themselves as:

1. Strategic Thinker: Ability to conceptualize, develop, and implement content roadmaps that align with business objectives and organic search goals.
2. Analytical Mindset: Possesses a strong ability to interpret data, identify trends, and derive actionable insights for content optimization.
3. Proactive & Self-Directed: Takes initiative in identifying opportunities, solving problems, and driving projects forward with minimal supervision.
4. Collaborative: Works seamlessly with SEO, web development, and client teams to ensure integrated content strategies.
5. Adaptable & Agile: Thrives in a fast-paced agency environment, embracing change and continuous learning.
6. Results-Oriented: Focused on delivering measurable outcomes in organic search performance and client ROI.
7. Passion for SEO & Content: Demonstrates an insatiable curiosity for the ever-evolving world of search engines and content marketing.

Essential Functions & Responsibilities:

1. Content Strategy & Planning: Develop, own, and continually refine data-driven content strategies to significantly enhance organic search visibility, improve rankings, and increase website traffic for client accounts.
2. Research & Opportunity Identification: Lead in-depth keyword research, conduct comprehensive SERP analysis, and perform competitor content audits to identify content gaps, strategic content pillars, and new growth opportunities.
3. SEO Content Creation & Optimization: Write, edit, and meticulously optimize high-quality blog articles, landing page copy, and website content, ensuring adherence to advanced SEO best practices (on-page, technical considerations) and client brand guidelines.
4. Performance Monitoring & Optimization: Monitor content performance using analytics tools, providing data-backed insights and actionable recommendations for continuous content refinement and optimization.
5. Cross-functional Collaboration: Work closely with SEO specialists, web developers, social media specialists, and client teams to ensure content aligns with technical SEO requirements, internal linking strategies, site architecture, and broader digital marketing initiatives.
6. Industry Expertise & Trendspotting: Maintain an expert-level understanding of Google algorithm updates, evolving search trends, and cutting-edge content marketing best practices within the SEO landscape.
7. Strategic Asset Development: Assist in the creation and optimization of strategic content assets, including case studies, whitepapers, and infographics, ensuring their efficacy for organic search.
8. Channel Alignment: Provide strategic content recommendations for organic social media channels, ensuring overall alignment with digital marketing goals and extending content reach.

Required Qualifications:

1. Education: A Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field is preferred, but equivalent professional experience will be highly considered.
2. Experience: Minimum of 3+ years of direct experience in a content marketing or SEO role, with a clear focus on content strategy and organic growth, preferably within a digital agency environment.
3. SEO Knowledge: Strong understanding and practical application of advanced SEO principles, including on-page optimization, technical SEO considerations, keyword strategy, and content performance analysis.
4. Content & Copywriting: Exceptional ability to create compelling, high-quality, and SEO-friendly content across various formats (blogs, landing pages, website copy) for diverse industries.
5. Social Media Knowledge: Basic understanding and experience in strategizing, developing, and scheduling social media content.
6. Certifications and Tools: Relevant certifications and proficiency in tools such as Google Search Console, Google Analytics, SEO tools (e.g., SEMrush, Ahrefs, Moz, BrightEdge), plus proficiency in Microsoft Excel, PowerPoint, and Google Docs (Docs, Sheets, Slides), and Social Media tools (e.g., Adobe Business Suite, Canva, Sprout Social, Meta Business Suite).
7. Analytical Skills: Demonstrated ability to interpret data, identify trends, and translate insights into actionable content strategies.
8. Organizational & Project Management: Excellent organizational skills, meticulous attention to detail, and a proven ability to manage multiple projects and deadlines effectively.
9. Communication: Outstanding written and verbal communication skills, with a talent for adapting tone and style to different audiences and objectives.
10. Collaboration & Independence: Ability to thrive both independently and collaboratively within a fast-paced team environment.
11. Interpersonal Skills: Strong interpersonal skills for effective internal and client communication.
12. Travel Opportunities: Ability to travel potentially a minimum times per year.

Work Environment:

Must be able to read, write, and communicate both verbally and in written form to express and exchange ideas. While performing the responsibilities of this job, the employee must be able to access all components of the workstation and other office equipment. Frequent typing, writing, bending, and twisting. Must be able to lift up to 10 pounds.

General office environment with moderate noise. This position is mostly sedentary, involves sitting most of the time, but may involve walking or standing for brief periods of time. A busy environment with many unscheduled interruptions. Frequent computer use at workstation for extended periods of time. Public contact position requiring appropriate business apparel.