Snowbird’s award-winning marketing team is looking for a creative and strategic person to fill the role of Communications and Social Media Specialist. This is an exciting role with significant visibility and impact, with the opportunity to work with high-profile athletes, media and influencers at Snowbird.
This role will report to the Communications Manager and be responsible for sharing organic content across social channels, executing communications strategies that promote resort initiatives and engage our target audience, supporting resort public relations initiatives and writing copy for various platforms. During the winter months, this person will help oversee two seasonal Snow Reporters.
The ideal candidate is familiar with social media best practices, is a strong writer, comfortable with public speaking and is passionate about the mountains and the Snowbird brand. The candidate must work well under pressure and tight deadlines, have exceptional attention to detail and strong strategic thinking.
WHAT YOU’LL DO
- Develop and manage social media calendars driven by data and insights to support marketing efforts
- Communicate complex resort operations to guests via various channels
- Track, forecast and submit expenses within the communications budget
- Engage with, build and proactively manage a positive social media community across organic and paid experiences
- Collaborate with internal team and partners for strategic alignment and social campaign ideation and execution
- Contribute to high impact public relations and marketing efforts including, but not limited to, press and influencer outreach, media gifting and influencer seeding logistics, aligning with product deadlines, event campaigns, major brand moments and collaborations
- Coordinate hosted experiences, including submitting lodging requests, creating itineraries, distributing lift ticket and activity vouchers, making meal reservations, and creating custom experiences
- Respond to media requests in a timely manner under the supervision of the Communications Manager. Think & write creatively to craft effective pitches.
- Assist with on-site media group visits, in-market media events, press conferences, news media photo/video shoots, etc. (advanced skiing or riding ability required)
- Assist in the creation of written projects such as press releases, pitches, bios, blogs and other copy
- Oversee the Snowbird blog team of freelancer writers
- Represent Snowbird at industry meetings and events
- Use Cision to track media coverage
- Manage and keep Snowbird’s media contact list up to date.
WHAT YOU NEED TO GET THE JOB DONE
Specific Requirements
- Must be at least 21 years of age
- Valid Driver’s License with clean driving record
- Must have reliable transportation to Snowbird in early morning when snowy road conditions may be present
Qualifications/Skills
- Advanced to expert level skier and/or snowboarder
- BA/BS in a related field such as Marketing, Communications, Journalism, PR or Advertising
- 2-4 years' experience working in social media and/or public relations
- Well versed in social content creation, strategy and tactics. Have a deep understanding of data, be up-to-date on new trends and technologies and have a creative editorial eye with a focus on increased engagement and conversion
- Excellent customer service skills with experience in monitoring and resolving customer inquiries within a social environment
- Excellent written and verbal communication skills, with the ability to translate complex data into clear and compelling messaging
- Comfortable and confident at public speaking
- Can-do positive attitude and ability to perform in a fast-paced environment
- Strong analytical and problem-solving skills and ability to work independently and manage multiple projects simultaneously
- Able to pitch and execute innovative, next level concepts quickly
- Experience with Sprout Social or other social analytics, social listening tools or influencer management platforms preferred
WORK SCHEDULE
- Full-time, year-round position
- Wednesday – Monday 8:30AM – 5:00PM, with some nights and weekends as required by workload and special events
WORKING CONDITIONS
- Must be prepared to stay overnight if necessary, on occasional times of road closures.
- May experience unusual stress from high business volumes, deadlines, continual work with public, winter conditions, snow night requirements and commuting to/from Snowbird.
- Must be able to lift 25 lbs.
- General office environment.
- Work is subject to frequent interruptions making continuity and accuracy difficult, frequent exposure to noise.
- Work is outdoors and requires constant exposure to cold and other extreme weather conditions.
- Must be able to stand for long periods of time.
- Must demonstrate ability to bend, kneel, handle, reach, grasp and perform repetitive motions.
- Must be able to walk on slippery surfaces of snow and ice.
- Must be able to walk over uneven, uphill/downhill areas.
- Must be able to ascend and descend stairs.
- Must be able to walk through deep snow, occasionally.
WHY WORK HERE
- Snowbird season pass and comp ticket benefits
- Discounts at Snowbird eateries, retail shops, mountain school, lodging and daycare for employees
- Available medical, dental, vision and accident insurance
- 401k with company match
- Discounts with Powdr partners
- Free transportation to work: UTA Bus, departmental rideshare vans, and employee shuttle vans
This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. We require all candidates that receive and accept employment offers to complete a background check before being hired and comply with our professional appearance, drug & alcohol, and employee conduct policies.
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Snowbird is proud to be an equal-opportunity employer. We do not stand for discrimination or harassment of any kind. Further, we stand for diversity of thought, background, race, sexual orientation, gender and belief. Whether you are looking for full-time, part-time, seasonal, multi-seasonal or year-round employment, Snowbird provides a dynamic and friendly environment with many great benefits and perks.
If you are passionate about the outdoors, check out our open positions and apply online today!
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