1. The RoleIn this role, the Social Media Manager plays a key role in defining, executing, and evolving the social media and influencer marketing strategies that elevate the brand’s presence and drive engagement across key platforms

1. ResponsibilitiesCreate annual social marketing strategies to grow affinity, awareness, engagement and followers
2. Define annual clear goals, along with strategy, content calendar and tactics to meet goals
3. Create monthly content calendar plans, building social grid and aligning with seasonal and holiday moments that are on brand and align with follower interest
4. Develop strategy to acquire new followers
5. Manage social media channels, including Meta, TikTok, YouTube & Pinterest
6. Request and obtain creative assets ongoing in partnership with Project Manager and Designer
7. Create caption copy and content to keep followers engaged (including promotions, tips and tricks, partnerships, product changes, non-promotional content such as how products are created, educational content about the brand, testimonials)
8. Maintain brand voice and authenticity across channels, monitoring and replying to comments
9. Schedule content (includes UTM links for posts, scheduling ongoing + boosted posts)
10. Influencer relationship management: Build and nurture strong relationships with influencers, ambassadors, and key third-party agencies to drive meaningful partnerships and amplify brand storytelling
11. Influencer sourcing & negotiation: Identify and engage with relevant influencers for campaigns, negotiating contracts and deliverables that ensure maximum ROI while maintaining strong influencer relationships
12. Work closely with internal teams (Design, Retail, Digital, and Creative) to ensure seamless integration of social and influencer programs into broader marketing initiatives
13. Campaign Execution & Performance: Oversee the execution of influencer campaigns, ensuring high-quality content, timely delivery, and alignment with brand goals
14. Continuously optimize for engagement and conversion
15. Pull reporting weekly and monthly, sharing performance to goals and insights (key drivers, wins, opportunities)
16. Keep stakeholders informed through ongoing communication weekly and monthly
17. Ensure tracking in place to measure performance
18. Glean insights from social monitoring tools
19. Monitor comments, replying and providing customer care support as needed
20. Data-Driven Insights: Utilize social media and influencer marketing analytics tools to monitor campaign performance and provide actionable insights
21. Act as social media expert, determining strategy across existing social platforms and evaluating opportunities to expand across new platforms
22. Establish best practices across channels
23. Launch new platforms that align with brand, target audience and new, emerging trends
24. Ensure messaging aligns with brand calendar
25. Schedule posts, set up UTM tracking & create social grids
26. Monitor competitive trends
27. Manage relationships with industry vendors to stay on top of social media best practices
28. Trend Monitoring & Adaptation: Stay on top of viral & platform trends, challenges, and content formats to ensure the brand remains culturally relevant and adapts quickly to new social media dynamics

1. Skills & CompetenciesExperience managing social media platforms at an agency or in house
2. Comfortable launching new marketing platforms
3. Experience with social media tools (Sprinklr)
4. Keen understanding of how to craft effective social media strategies
5. Excellent organization, attention to detail, ability to multitask, meet deadlines, problem solve and prioritize
6. Ability to up-level and clearly communicate strategies while at the same time able to execute campaigns at the tactical level
7. Detailed analytical skills, understanding success metrics (reach, clicks, engagement, shares, likes, followers)
8. Comfortable pulling reporting via platforms & directing actionable insights to meet goals
9. Critical thinker, leveraging expertise to optimize each marketing channel

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