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Downeast is on the lookout for an innovative Social Media Manager to amplify our brand presence across key platforms. The ideal candidate possesses a flair for crafting engaging content, an intuitive understanding of social media algorithms, and a passion for connecting with our audience in meaningful ways. Multi-tasking and prioritizing skills are essential to being successful in this job. Availability after regular business hours may be required.

ROLES & RESPONSIBILITIES:

• Design and execute a cohesive social media strategy across Instagram, Facebook, and TikTok.
• Curate, create, and manage published content (images, videos, written).
• Collaborate with the marketing team to synchronize online campaigns and promotions.
• Analyze key metrics and adjust strategies to optimize reach, engagement, and conversion.
• Stay updated with the latest social media best practices and emerging platforms.
• Engage with our community, fostering brand loyalty and driving customer interaction.
• Coordinate with influencers and other potential partners for collaborations.
• Other duties as required

EDUCATION & EXPERIENCE:

• 4-year degree in Marketing, Communications, or related discipline
• 2+ years of experience managing social media for a company
• Proven track record of growing brand presence and engagement on Instagram, Facebook, and TikTok.
• Fashion apparel experience a plus

PLEASE INCLUDE all social media / marketing experience on your application

COMPENSATION:

• Base salary will be commensurate upon experience
• Health Benefits; 401k; PTO; Employee Discount Program.

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