1. Develop and execute social media strategies across major platforms (Instagram, TikTok, X/Twitter, LinkedIn, Facebook, etc.) to grow brand awareness and engagement.
2. Create, curate, and schedule high-quality content including posts, graphics, videos, and stories aligned with brand voice and goals.
3. Monitor social media channels, respond to comments/messages, and manage community interactions to foster positive engagement.
4. Track performance metrics (reach, engagement, conversions, follower growth) and produce regular analytics reports with insights and recommendations.
5. Collaborate with marketing, design, and product teams to support campaigns, launches, and brand initiatives.
6. Manage social media calendars, trends research, and platform best practices to ensure content stays relevant and competitive.
7. Oversee influencer partnerships, user-generated content, and social ad campaigns as needed.
8. Stay updated on emerging trends and platform updates to drive innovation and improve strategy

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