Overview

We are Caleres, a global footwear company with brands that fit people's lives. We are ferocious about fit and living our mission of inspiring people to feel great...feet first! We seek people who share our values and our ferocity for fit. People passionate about their work. People who hold themselves and others accountable. People who think a multibillion-dollar company should be as creative as a start-up. People driven by an insatiable curiosity. People who care about being the best, among the best.

People who believe remarkable things are possible and will not stop striving for them.

We are seeking someone to join our St. Louis, Missouri team as an SEO Specialist to help guide consumers in finding the right shoes within our amazing brand portfolio. In this role, you will research, develop, and improve SEO (search engine optimization) capabilities to drive incremental revenue, traffic, and conversion.

Responsibilities

As an SEO Specialist, you will:

• Partner with SEO Team to inform monthly performance reports evaluating the effectiveness of overall SEO strategy
• Perform competitive analysis to include an overall organic search strategy
• Stay ahead of industry news & developments in organic search, web analytics, and eCommerce
• Conduct SEO audits and present recommendations for content optimization, site enhancements and new features
• Lead keyword research strategy to inform on-page optimizations and monitor keyword performance
• Partner with SEO and CX Teams to strategize actionable steps for continuous testing and optimization
• Ensure local store listings follow best practices and are up to date to improve local discoverability

Benefits you'll enjoy:

• 30% shoe discount for all our brands
• Full benefits that start day one (medical, vision, and dental)
• Retirement benefits that start day one with company matching
• Relaxed dress code

Qualifications

We seek people with these qualifications:

• Bachelor's Degree in Information Systems, Analytics or related field preferred
• 2-5 years' experience in SEO and/or eCommerce
• Demonstrated understanding of SEO concepts and best practices including on-page optimization, internal linking, canonicalization, crawling & indexing,
• Understanding of SEO KPIs and web analytics platforms such as Google Analytics, or Adobe Analytics
• Experience with SEO tools such as SEMRush, Ahrefs, Conductor, Google Search Console, Screaming Frog, etc.
• Basic understanding of HTML, CSS, and JavaScript

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

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