As an Search Engine Optimization (SEO) Content Intern you will be a member of the Sensors Business Unit (BU) Marketing team.  The SEO Content intern will work closely with the Digital Marketing manager to assist in creating a comprehensive plan to optimizing digital content. The ideal candidate is a creative communicator that can work with stakeholders to repurpose outdated content for new products and trends. This role requires someone who can examine existing messaging to optimize for SEO and find areas of opportunity to build on low traffic pages by consolidating messaging into rich, relevant content.  To be successful in this role, the SEO Content intern will need to be a good communicator to work cross-functionally, highly organized, proactive, and a quick learner with a positive attitude. This position is fully remote.  The duration of this co-op position is 12 to 18 months.

Short Description

Key Responsibilities. The SEO Content intern will:

• SEO Content
• Lead link-building activities including auditing BU owned content pages and providing recommendations for improvement on site structure and URL naming.
• Perform ongoing topic and keyword research to identify search demand for campaigns.
• Perform competitive analysis to identify to identify gaps in search visibility share.
• Define metadata and keywords for BU site owned pages
• Identify actionable insights to optimize existing content and create a prioritization plan to execute on updates
• Integrate SEO optimization efforts with paid search advertising.
• Track, report, and analyze keyword positioning and website analytics to show results of completion of SEO content activities.

What your background should look like:

Skills & Experience:

•    Currently a college student seeking a degree in digital marketing, communications, or related educational field
•    A strong content writer; examples of content writing for websites will be requested for this role
•    Excellent communication skills with the ability to understand technical information, be concise, and capture interest 
•    Knowledgeable on current digital marketing trends and practices
•    Experience with SEO tools (ie: SEMRush, SpyFu, Moz, AHRefs, etc.) is strongly preferred
•    Experience with website analytics tools (ie: Adobe Analytics, Google Analytics) is preferred

Position Specific Competencies:

•    Highly organized, quick learner, proactive, persistent, accurate, and with a positive attitude.
•    Mature, credible, patient, hard-working and persuasive
•    Ability to work well both independently and as a team member in a multi-cultural environment
•    Strong verbal and written communication skills
•    Comfortable asking questions
•    Displays strong intellectual curiosity

Competencies

Values: Integrity, Accountability,Teamwork, Innovation

EOE, Including Disability/Vets