We are looking for a Sr. Analyst, Web Analytics to join a dynamic team within a leading healthcare organization. In this role, you will collaborate with Analytics, Digital Experience, and Product teams to drive insights and recommendations that improve our digital engagement and overall web performance. You will help optimize how our teams deliver content, monitor key web metrics, and ensure the integrity of our analytics data across digital touchpoints.

Key Responsibilities:

1. Serve as a thought-partner for the Analytics, Digital Experience, and Product teams, conducting analyses, building reports, uncovering insights, and providing actionable recommendations for improvements.
2. Monitor and assess the health of web performance indicators, including traffic volumes, audience composition, and conversion rates, ensuring the digital experience aligns with organizational goals.
3. Deliver insights related to content performance, helping teams improve the effectiveness of written content and engagement strategies.
4. Assist with ad hoc Web Analytics requests from across Marketing & Communication (M&C), providing quick insights and data support to teams.
5. Maintain the integrity of Web Analytics data by ensuring proper taxonomy and tracking practices are implemented across M&C, promoting accurate reporting and analysis.
6. Champion a hybrid "Service/Self-Service" analytics model within M&C, educating stakeholders and empowering them to leverage data in their own decision-making.

Qualifications:

1. A minimum of three years' experience in a marketing analytics role, with a focus on web analytics and performance measurement.
2. Strong, practical understanding of Web Analytics technology and tools, such as Google Analytics, Adobe Analytics, Heap, or similar platforms.
3. Excellent verbal and written communication skills, with the ability to synthesize complex information and convey insights in an accessible and actionable manner.
4. Proven ability to influence decision-making through presentations and live collaboration, building trust and confidence among stakeholders.
5. An intrapreneurial mindset with a focus on continuous improvement, always seeking new and better ways to produce and streamline work.
6. A solid understanding of how various Paid, Earned, and Owned marketing channels work and their impact on web performance.
7. Knowledge of relational databases and concepts such as granularity, keys, joins, and data transformations.
8. Familiarity with Google Tag Manager and basic web technologies is a plus.

Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.