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Job Description Summary:

Do you have a passion for data and using it to optimize performance? As a Senior Marketing Analyst at Rocket Software, you will be responsible for all global marketing reporting, data visualizations, and insights. Tracking Marketing lead generation and pipeline performance will be a focus as we derive key insights and drive business performance. This role will be a part of the Digital Transformation and Innovation team and will work closely with our Finance, Sales, Marketing and BU teams to improve and expedite our decision making.

Essential Duties and Responsibilities :

+ Expand the Analytics capability through data-driven reporting and recommendations

+ Synthesize data across sources to provide a cohesive story for marketers to action off

+ Grow automated weekly, monthly and quarterly reporting capabilities to accelerate decision making

+ Lead reporting design and implementation across web, paid media, and full funnel analytics

+ Be a key stakeholder in mROI framework, maintenance, and use to inform all future campaign planning

+ Lead the development of our Metrics definitions and catalogue, and spearhead its adoption through the organization

Required Qualifications:

+ Excellent verbal and written communication skills

+ Adept interpersonal and relationship building skills

+ Ability to articulate complex data-driven ideas to various stakeholders from Marketing up through Senior and Executive Leadership

+ Aptitude in complex problem solving, critical thinking and analytics

+ Expertise of various Marketing Analytics tools such as (but not limited to) Salesforce, Adobe Analytics, Google Analytics, SEO, Looker, Power BI

+ High proficiency with Microsoft Office tool such as (but not limited to) Word, Power Point, Excel, Outlook

+ Ability to prioritize work and operate independently

Preferred Qualifications:

+ Minimum 5 years of experience as a full-time Marketing Analyst

+ Fluent in English, and strong presentation and public speaking skills

Education:

+ Bachelor’s Degree or higher (preferably in a quantitative field like Statistics, Computer Science, Engineering, etc.)

Information Security:

Information security is everyone’s responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.

Diversity, Inclusion & Equity:

At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.

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Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to people@rocketsoftware.com. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

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_If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!_