Aristotle is a leading provider of data, technology, identity, and compliance solutions serving organizations across the political, government, commercial, and nonprofit sectors. PredictIt, an Aristotle company, is an innovative real-money prediction market that allows users to trade contracts on the outcomes of political and current events. With a passionate and highly engaged community, PredictIt sits at a unique intersection of politics, data, and market dynamics.

We are seeking a versatile, analytical SEO & Digital Marketing Specialist to support both Aristotle and PredictIt. This individual will own organic search, AI and LLM visibility, digital analytics, and paid media execution across the companies' web properties and marketing channels.

The person in this role will develop and manage campaigns for two distinct audiences: consumer acquisition and engagement for PredictIt, and B2B lead generation and brand visibility for Aristotle. They will be responsible for conducting comprehensive SEO audits, diagnosing and fixing technical SEO issues, building and optimizing paid campaigns across search, social, programmatic, and connected TV, and turning performance data into clear recommendations for marketing, content, development, product, and leadership teams.

The ideal candidate is comfortable moving between channels and business needs, running a technical site audit one day, rebuilding a paid campaign's audience strategy the next, and then analyzing attribution and conversion performance in GA4. This is a hands-on role for someone who can develop strategy, execute the work, and pull and interpret their own performance data rather than waiting on someone else's report.

Key Responsibilities

SEO, AI Search & Website Optimization

Conduct comprehensive technical, on-page, content, and competitive SEO audits across Aristotle and PredictIt web properties, then develop prioritized roadmaps for improvement

Analyze crawlability, indexation, site health, and technical performance, surfacing issues and opportunities involving redirects, canonicals, robots.txt, sitemaps, structured data, Core Web Vitals, internal linking, and site architecture

Conduct keyword research and organize findings into prioritized recommendations aligned with PredictIt's consumer audience and Aristotle's B2B products, industries, and buyers

Complete competitive keyword and content-gap analyses and identify opportunities to improve rankings, traffic, authority, and conversion performance

Perform content inventories and audits to identify gaps, duplication, outdated material, and structural improvements

Lead on-page SEO across titles, meta descriptions, headings, schema, internal linking, and content optimization

Develop and manage a strategy for visibility in AI-powered search and large language models, including monitoring how Aristotle, PredictIt, their products, and relevant topics appear in AI-generated results

Recommend content and technical improvements that strengthen both traditional search performance and visibility across emerging answer engines and AI search platforms

Collaborate with marketing, content, product, and development teams to implement recommendations and validate results

Paid Digital Advertising

Plan, build, launch, and optimize paid campaigns across Google Ads, Meta, TikTok, X, LinkedIn, programmatic advertising platforms, connected TV, display, video, and retargeting channels

Develop channel and audience strategies appropriate to each business, including consumer acquisition and re-engagement for PredictIt and B2B awareness and lead generation for Aristotle

Manage campaign budgets, pacing, bidding, targeting, and media allocation against defined acquisition, engagement, lead-generation, and return-on-investment goals

Develop and test ad creative, copy, landing pages, audience segments, placements, offers, and messaging through structured A/B and multivariate testing

Track and improve KPIs including reach, traffic, engagement, conversions, qualified leads, account registrations, customer acquisition cost, cost per lead, return on ad spend, and other business-specific outcomes

Evaluate new advertising channels and partners and make clear recommendations about where Aristotle and PredictIt should invest, test, reduce spending, or scale

Monitor and manage campaign compliance with platform policies, privacy requirements, legal and regulatory guidance, and ad-review requirements, particularly for restricted or regulated categories

Coordinate with internal teams and outside vendors while maintaining direct visibility into campaign setup, performance, and spend

Analytics, Tracking & Reporting

Own the day-to-day administration and use of Google Analytics 4 across Aristotle and PredictIt web properties

Establish and maintain reliable measurement frameworks for traffic, engagement, lead generation, registrations, conversions, campaign performance, and other priority user actions

Use Google Tag Manager to implement, document, test, and troubleshoot events, conversion tracking, pixels, and marketing tags

Maintain consistent UTM conventions, campaign taxonomy, naming standards, dashboards, and reporting templates across channels and business units

Validate tracking consistency and data flow among websites, GA4, advertising platforms, CRM or lead systems, and reporting tools

Pull, QA, analyze, and interpret data from GA4, Google Search Console, BrightEdge, paid media platforms, and other relevant sources

Build recurring dashboards and reports that clearly explain performance, trends, attribution limitations, opportunities, and recommended actions

Translate data into practical recommendations for content, campaigns, product experiences, landing pages, and development priorities

Present findings and recommendations to organizational leadership and other non-technical stakeholders

Marketing Team Support

Create, edit, and coordinate marketing copy, graphics, video, landing pages, and other digital assets as needed

Maintain the distinct brand messaging, visual identity, and tone of Aristotle and PredictIt across digital platforms

Identify emerging developments in search, AI discovery, advertising technology, measurement, privacy, and audience behavior

Document recurring workflows and continuously improve tracking standards, naming conventions, campaign processes, and reporting

Perform other marketing and communications duties as assigned

Salary range: $95k-$125k per year

Requirements

3+ years of hands-on experience across SEO, digital analytics, and paid digital marketing

Bachelor's degree in marketing, communications, analytics, business, or a related field, or an equivalent combination of education and professional experience

Demonstrated technical SEO capability, including investigating crawlability, indexing, and site-health issues on medium to large websites involving canonicals, redirects, robots.txt, sitemaps, structured data, and Core Web Vitals

Experience conducting comprehensive SEO audits and converting findings into prioritized, actionable plans

Strong working knowledge of SEO auditing, research, and analytics tools such as Google Search Console, BrightEdge, Semrush, Ahrefs, Screaming Frog, or similar platforms

Demonstrated experience directly building and managing paid search, paid social, programmatic, display, video, or CTV campaigns with meaningful budget responsibility

Hands-on experience with Google Ads, Meta Ads Manager, and at least several additional platforms such as TikTok Ads Manager, LinkedIn Campaign Manager, X Ads Manager, a programmatic demand-side platform, or a CTV partner

Strong working knowledge of Google Analytics 4, including events, conversions, audiences, acquisition reporting, and attribution concepts

Working knowledge of Google Tag Manager, marketing pixels, event tracking, and data-quality validation

Ability to analyze performance across channels and translate data into budget, targeting, content, and campaign recommendations

Intermediate or advanced proficiency in Excel or Google Sheets

Strong writing, editing, and verbal communication skills, including the ability to explain technical concepts to non-technical audiences

Ability to manage multiple projects, brands, deadlines, budgets, and stakeholders simultaneously

Strong attention to detail, organization, curiosity, and personal accountability

Ability to work independently and collaboratively in a fast-paced environment

Preferred Qualifications

Experience marketing both B2C and B2B products or services

Experience with AI search, LLM visibility, generative engine optimization, answer-engine optimization, or emerging AI-search measurement tools

Experience with HTML and the ability to review or make basic website and tracking updates

Knowledge of A/B testing, audience segmentation, landing-page optimization, and conversion-rate optimization

Experience validating tracking consistency and data flow across platforms and supporting data-quality reviews in GA4, Google Tag Manager, advertising platforms, and related tools

Familiarity with CRM, marketing-automation, dashboard, or business-intelligence platforms

Familiarity with graphic-design or video-editing tools such as Canva or Adobe Creative Cloud

Experience managing agencies, media partners, freelancers, or other external vendors

Experience working in politics, financial services, gaming, prediction markets, identity technology, compliance, or another regulated or policy-sensitive industry

Understanding of accessibility, privacy, consent management, and advertising-compliance standards

Benefits

All positions are Full-Time, with competitive compensation, medical benefits, paid vacation, 401k plan and stock options. Casual dress code and a non-corporate atmosphere make this a fun place to work and learn in a team environment. Please visit our website at www.aristotle.com.

Are you looking for remote jobs near your area? At Yulys, thousands of employers are looking for exceptional talent like yours. Find a perfect job now.