The Sr. Director of Marketing will lead all aspects of marketing strategy and execution for Hiatus Day Spa & Med Spa. This person will be responsible for creating and implementing innovative marketing initiatives that drive brand awareness, enhance consumer engagement, and ultimately improve store success.

The Sr. Director will report to and collaborate closely with the President to redefine and modernize the company’s entire marketing strategy, including a complete overhaul of its online presence, optimization of lead flow processes, review of pricing and refinement of the membership program, and integration of cutting-edge marketing tools. With a focus on consumer obsession, this individual will ensure that all marketing efforts align with unit profitability and long-term brand growth.

The ideal candidate is located in the Dallas-Fort Worth area, and is a forward-thinking, results-driven leader with deep expertise in retail marketing. They are passionate about consumer engagement and store performance, with a track record of transforming marketing strategies from the ground up. This person thrives in a dynamic, fast-paced environment and has a hands-on approach to leadership. They combine data analysis with creative thinking to deliver impactful marketing strategies that drive growth and improve profitability. Their focus on collaboration, innovation, and team development will help to ensure that marketing plays a central role in the continued success of Hiatus.

Responsibilities

1. Develop a comprehensive marketing strategy that supports the company’s growth objectives and drives unit profitability.
2. Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.
3. Lead and oversee the execution of multi-channel marketing campaigns across digital, social media, paid advertising, email, and PR.
4. Manage the marketing budget, ensuring effective allocation of resources and maximizing return on investment.
5. Track key performance indicators (KPIs) to measure marketing effectiveness and provide regular updates to the rest of the executive team.
6. Ensure brand consistency across all channels, maintaining a unified voice and visual identity.
7. Develop employer brand marketing strategy & associated tactics.
8. Position the brand to drive loyalty, fanfare, and organic referrals.
9. Implement consistent messaging to focus on membership growth, particularly around the affordability of Haitus’ luxury services.
10. Oversee the design of the company’s website to enhance user experience, optimize SEO, and streamline lead flow processes.
11. Improve and manage lead generation and nurturing efforts, ensuring a high conversion rate for each store.
12. Use data to analyze consumer behavior, treatment trends, and key drivers of revenue, and adjust marketing strategies accordingly.
13. Provide hands-on marketing support to store management to ensure local campaigns align with the broader company strategy and are optimized for local market success.
14. Build partnerships with external agencies, influencers, and other stakeholders to enhance brand reach and visibility.
15. Collaborate with other departments to align marketing efforts with broader business goals and support other departments in their marketing and branding needs and efforts.
16. Develop employer brand marketing strategy & associated tactics.
17. Position the brand to drive loyalty, fanfare, and organic referrals.
18. Implement consistent messaging to focus on membership growth, particularly around the affordability of Haitus’ luxury services.
19. Conduct market research to identify industry trends, consumer preferences, and new opportunities for growth.
20. Lead the public relations and crisis communication efforts to maintain the company’s reputation.
21. Ensure compliance with all legal and regulatory standards within the marketing function.
22. Assist with special projects, research, and other tasks as needed to drive organizational success.

Experience

1. 10+ years of marketing experience, including 3+ years in a senior leadership role within a multi-location business.
2. Proven track record of successful marketing transformations, including website redesigns, lead generation improvements, and brand management.
3. Deep knowledge of data-driven marketing, SEO/SEM, content marketing, and social media strategies.
4. Experience with integrating marketing technology tools and platforms.
5. Demonstrated success in managing marketing budgets and achieving high returns on investment.
6. Demonstrated ability to maintain discretion and handle sensitive information with confidentiality.
7. Flexibility and adaptability to navigate a fast-paced and evolving business environment.
8. Genuine interest in and passion for the medical aesthetics sector.

Key Competencies

Strategic Orientation and Growth/Scale Mindset

Clear ability to both develop a strategy and lead the organization in its execution. Eager to take on new challenges with open-mindedness, respecting team, peers, and leaders. Can think high and low. Possesses the intellectual horsepower/problem solving ability to lead the charge on tackling complex problems. Anticipates future needs and implications accurately. Readily predicts future scenarios and articulates credible visions of possibilities. Creates competitive strategies that show a clear connection between vision and action.

Analytical and Data Driven

Strong understanding of KPIs and business needs, with a track record of meeting goals successfully. History of leading data-oriented teams, focused on driving measurable outcomes with demonstrated cause and effect. Constant focus on ROI and effective, efficient spend across all media channels. Deep understanding of the interplay of all customer interactions with the brand and consistent measures of engagement. Uses data/analytics to drive business decision-making and pushes the organization to build out and utilize BI/analytics capability. Asks the right questions to accurately analyze situations. Acquires data from multiple diverse sources when solving problems.

Team Leadership

Passionate, high integrity leader who will model Hiatus’ values and vision across the organization. Places a high priority on developing others, and does so through coaching, feedback, exposure, and stretch projects. Has a bias for the importance of talent and training, and possesses the energy, sincerity and drive to engage and build meaningful relationships grounded in trust with both the corporate team and franchisees. Genuinely excited to spend time in the field and with the team, and has grasp on the “pulse” of each community. Balances inspiration and accountability. Aligns employee career development goals with organizational objectives.

Ownership and Drives Results

Focused on outcomes. Able to deliver on commitments while installing the right amount of process to enable steady performance. Flexible in approach to deliver quality and brand excellence, in the face of high growth and unexpected twists and turns. A relentless execution expert with confidence in her/his expertise in core areas. Always learning, optimizing and improving. Pushes self and helps others to achieve results.

Communication, Collaboration, and Influencing

Understands how to communicate through the brand voice internally and externally. Demonstrates the gravitas, willingness, and ability to work effectively at all levels of the organization. Facilitates connection and collaboration across the business. Brings the “playbook” to the table but has the flexibility and humility to adapt to business and stakeholder needs. Will contribute skill and experience with generosity and be willing to work with anyone to drive real business impact. Balances strong quantitative and analytical skills with the emotional intelligence needed to influence organizational outcomes. An active listener and expert relationship-builder.

Innovation and Vision

Ability to thrive in a dynamic, fast-paced environment. Relentless focus on improvement and raising the bar. Balances scrappiness and execution with business maturity, prioritization, and thoughtfulness. Is curious, agile, a self-starter and welcomes challenge as a conduit to improvement. Can be creative with resources and has a history of getting things done in complex, scaling environments. Articulates the vision in a way everyone can relate to and creates milestones to rally support behind vision. Generates energy and optimism for the future. Shows personal commitment to the vision.

Comp & Benefits

Base Salary Range of $125,000-$140,000, plus Annual Bonus

Benefits:

1. 401(k)
2. Dental insurance
3. Employee discount
4. Health insurance
5. Paid time off
6. Vision insurance

How to Apply

Please send your Resume and Cover Letter to careers@hiatusspa.com

Job Type: Full-time

Pay: $125,000.00 - $140,000.00 per year

Benefits:

1. 401(k)
2. Dental insurance
3. Employee discount
4. Health insurance
5. Health savings account
6. Paid time off
7. Vision insurance

Schedule:

1. Monday to Friday

Ability to Relocate:

1. Dallas, TX 75209: Relocate before starting work (Required)

Work Location: Hybrid remote in Dallas, TX 75209

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