Senior Copywriter Contractor (Health & Pharmacy)
Remote

• Must have portfolio link on resume

OVERVIEW:

• The Health & Pharmacy Marketing Team at the company is dedicated to the well-being of our customers. We work tirelessly to earn their trust and mindshare for health services. Our core function is to build relationships with current and potential Pharmacy customers at our 1700+ in-store pharmacies nationwide. Beyond that, our goal is to reach all our grocery customers and create relationships through digital products. We want to care for the total health of all our customers, from healthy food to prescriptions to preventive health services.

SUMMARY:

• We are looking for a Senior Copywriter Contractor (Health & Pharmacy) for a 6-month contract who will support members of the Health & Pharmacy Marketing team with high-quality copywriting that ultimately drives conversion and promotes awareness of our Health & Pharmacy brand at the company.
• The Senior Copywriter Contractor (Health & Pharmacy) responsibilities include updating and writing customer-facing, short-form copy for the Health & Pharmacy web pages, emails, digital ads, social media, SMS, in-store signage, product marketing materials, video and radio scripts, and other content. Responsibilities also include B2B marketing copy for the website, email, brochures, etc. and may include some product copy (UX writing).
• If you have exceptional copywriting skills in the Health & Pharmacy space and knowledge of health marketing, we'd like to meet you.

RESPONSIBILITIES INCLUDE:

• Understand the pharmacy customer or B2B customer and write to their needs and interests
• Write high-quality, conversion-optimized copy for customers on channels such as website, email, SMS, social media, digital ads, in-store signage, mobile app, etc.
• Understand the pharmacy and health business and engage with relevant stakeholders
• Audit and edit existing website and mobile app copy
• Optimize and improve copy based on analytics and SEO data
• Apply content marketing analysis and strategy to copywriting
• Contribute to Style Guide and brand voice documentation

Month 1 will include auditing and editing existing copy, understanding the pharmacy customer and business needs, and contributing to the Style Guide and brand voice. Months 2-5 will emphasize creating new, high-quality copy for customers and applying content marketing strategy to copywriting. Month 6 will focus on optimizing and improving copy based on analytics and SEO data.

REQUIREMENTS INCLUDE:

• Bachelor's degree in English, Journalism, Communications, or related field
• 5+ years of work experience creating high-quality content in the health care space
• A strong portfolio of exceptional content work in the health care space
• Experience collaborating with marketing, product, and business stakeholders
• Passion for health care and helping customers through content
• Knowledge of marketing principles. analytics, and SEO
• Knowledge of UX writing is recommended
• Copywriting or subject matter experience in the pharmacy space is highly preferred

We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities.