Caputo Digital is a dynamic and fast-growing Marketing Agency specializing in Home Services. We work within multiple franchise networks, providing a comprehensive range of digital marketing services including Web Design, Development, SEO, PPC, Social Media, and more. Our team prides itself on transparency and delivering exceptional results through our unique, in-house customized Paid Media reporting system.
Job Description:
We are seeking an experienced Paid Media Specialist to join our team. The ideal candidate will have a strong background in Google Search and hybrid experience within Meta Ads. A great customer-facing personality is a must as you will be meeting with clients monthly to discuss campaign results. If you are ambitious, detail-oriented, and passionate about digital marketing, we want to hear from you!
Key Responsibilities:
- Develop, execute, and optimize PPC campaigns across multiple digital platforms, including Google Ads and Meta Ads.
- Manage daily PPC accounts on Google Ads, Meta Ads, and various third-party sources.
- Monitor budget and adjust bidding to achieve higher ROI and optimize overall performance.
- Track, report, and analyze website analytics and PPC initiatives across channels.
- Draft, test, and optimize ad copy across all campaigns and channels.
- Perform ongoing paid keyword discovery and analysis.
- Research and analyze competitor advertising efforts, mediums, and lead-generation magnets.
- Test and continuously analyze keywords, cost-per-click data, ad copy, and other desired metrics.
- Set up and manage A/B testing across all ad sets and landing pages.
- Identify opportunities for improvement in processes and strategy.
- Work closely with third-party channels to identify new paid marketing opportunities, channel demographics, budgets, etc.
- Collaborate with our data team to gain a better understanding of the customer sales journey and ensure PPC campaigns align with the overall marketing strategy.
Qualifications:
- Proven experience with Google Ads is a must and experience with Meta Ads is preferred.
- Excellent attention to detail and a passion for delivering high-quality work.
- Strong analytical skills and the ability to geek out over data.
- Ability to multitask and switch between different franchise accounts quickly.
- Self-starter with a desire to take ideas and tasks to the next level.
- Independent worker who thrives without constant supervision.
- Always learning and striving to push the limits with new ideas and strategies.
- Great customer-facing personality for monthly client meetings to discuss campaign results.
Why Join Us?
- Work with fantastic clients and grow with a great team all from the comfort of your own home.
- Innovative environment with a focus on outcomes and transparency.
- Support for new ideas and constant curiosity.
- Flexible work culture that values independence and initiative.
Job Type: Full-time
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
Application Question(s):
- The salary range for this position is $60k-$75k, do you fall within these parameters? Is so, what is your desired salary?
- If you had 2 hours to optimize a campaign where the cost per lead is running too high how would you spend the time?
- Can you describe a successful Google Ads campaign you managed from start to finish? What were your key strategies, and how did you measure and report the success of the campaign?
- Can you provide an example of a challenging client meeting where you had to present campaign results? How did you communicate complex data to the client, and what was the outcome?
Education:
- High school or equivalent (Preferred)
Experience:
- Google Ads: 7 years (Required)
Work Location: Remote
