Byzfunder is a fast-growing fintech lender founded in 2019, with over $1B funded to date. We provide fast, flexible working capital to small business owners who are often underserved by traditional banks.

We are aggressively scaling our Direct-to-Merchant (DTM) channel and transitioning paid acquisition fully in-house. This role is a critical hire responsible for owning paid performance end-to-end — from click to funded deal.

The Role

We’re hiring a hands-on Growth Marketing Manager / Paid Media Lead to own and scale our paid acquisition engine. This is not an agency management role. You will be directly responsible for strategy, execution, optimization, and performance across paid channels — with a strong emphasis on Meta Ads and working knowledge of Google Ads.

What You'll Own

Paid Media Execution

1. Own Meta (Facebook & Instagram) Ads end-to-end
2. Manage Google Ads (search and retargeting)
3. Build and optimize full-funnel campaigns
4. Continuously test creatives, messaging, and offers

Growth & Funnel Optimization

1. Optimize for cost per funded deal, not just CPL
2. Monitor lead quality with sales and underwriting
3. Improve lead-to-funded rates
4. Support verticalized campaigns

Analytics & Attribution

1. Own GA4 and Google Tag Manager
2. Ensure clean event tracking
3. Understand attribution trade-offs
4. Translate data into insights

CRM & Stack Collaboration

1. Work with Salesforce or similar CRMs
2. Ensure clean data flow to sales teams

How Success Is Measured

1. CPL and lead quality
2. Lead-to-funded conversion rate
3. Blended CAC
4. Clear performance insights and reporting that drive decision-making

What We’re Looking For

1. Deep, hands-on expertise in Meta Ads lead generation
2. Hands-on experience managing $500K+ in paid media spend
3. 4+ years of paid acquisition experience
4. Strong Google Ads knowledge
5. Experience with GA4 and GTM
6. Comfortable owning performance targets
7. Lending, fintech, or high-intent lead gen experience
8. Salesforce familiarity
9. Revenue-focused optimization mindset
10. In-house ownership mentality

Not the Right Fit If

1. Only manage agencies
2. Optimize for clicks over outcomes
3. Haven’t owned meaningful budgets
4. Avoid accountability

Compensation: $80,000–$100,000 base + up to 25% bonus based on performance

Location: 100% Remote

Why Byzfunder

🏗 Greenfield Architecture

No legacy baggage. The team is building on a modern, greenfield platform with real ownership over what gets shipped.

⚡ Real Urgency, Real Scale

ByzFunder funds hundreds of deals monthly. What you build runs on live transactions immediately.

🤝 Collaborative Leadership

Work directly with founders and operations leaders who understand the business deeply and are committed to moving fast.

🚀 AI-First Culture

AI-assisted development isn't an experiment here — it's how the team works every day, and everyone is expected to embrace it.

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