At Texas Laser Institute, we specialize in non-invasive cosmetic procedures. We’re seeking a dynamic and experienced Digital Marketing Specialist to amplify our brand’s presence and connect with both existing and new clients. If you have a passion for blending creativity with data-driven strategies to achieve measurable results, we want to hear from you!

Role Overview:

We are looking for a passionate Digital Marketing Specialist who excels in blending creativity with data-driven strategies to elevate our brand. In this role, you will be pivotal in crafting and executing innovative digital marketing campaigns that highlight our diverse courses. Your focus will be on creating compelling content—such as videos and graphics—and leveraging your expertise in Instagram and Facebook advertising to drive brand awareness and engagement.

The ideal candidate will have a strong background in social media advertising and campaign evaluation, coupled with a flair for imaginative content creation and a commitment to achieving measurable results. If you thrive on the intersection of creativity and data analysis and are dedicated to producing tangible outcomes, this position is tailor-made for you.

Core Skills and Qualifications:

1. Graphic Design: Proficiency in Adobe Illustrator and Photoshop with a strong portfolio showcasing your work on brochures, marketing flyers, and other design projects. If you lack a portfolio, you should be able to demonstrate your ability to create similar materials effectively.
2. Video Production: Experience in producing and editing videos related to products and services, ensuring high-quality and engaging content.
3. Creative Writing & Copy Editing: Strong skills in crafting persuasive and polished copy for various marketing materials, with an eye for detail and clarity.
4. Social Media Management: Expertise in creating and managing social media content, with the ability to analyze campaign performance and derive actionable insights to enhance effectiveness.
5. Website Layout Design: Ability to design creative website themes and landing pages using tools like Photoshop, Adobe Illustrator, or Figma, collaborating closely with the owner. Note: This role focuses on design rather than actual website development.

Primary Responsibilities:

In this role, your main focus will be to elevate brand awareness and promote our offerings through innovative digital marketing content. This will primarily involve creating and implementing engaging videos, both onsite and remotely, for various events such as off-site open houses and marketing functions.

Key areas of your work will include:

1. Content Creation: Create videos and digital content specifically for our educational offerings in the non-invasive cosmetic industry.
2. Marketing Channels: Utilize social media, internet, video, and print advertising to effectively reach and engage our target audience.
3. Design Contributions: Assist in designing brochures, classroom materials, student resources, and other marketing materials using Adobe Creative Suite, Canva, and PowerPoint.
4. Clientele Identification and Marketing Refinement: Contribute to identifying our target clientele, refining our digital product offerings, and enhancing our marketing funnel and lead management systems.

For the right candidate, we offer paid vacation, holidays, and a professional working environment in Austin, Texas. The ideal individual will be someone who excels at working independently with minimal supervision, while also collaborating effectively with company directors to create impactful marketing materials. We’re seeking a creative thinker who thrives on innovation, isn’t afraid to take risks, and can analyze the effectiveness of marketing strategies to continuously improve and maximize results.

Non-Exempt, full-time position, M-F from 9:00 - 5:00.

Work Remotely

1. No

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits:

1. Health insurance
2. Paid time off

Schedule:

1. Monday to Friday

Ability to Relocate:

1. Houston, TX 77030: Relocate before starting work (Required)

Work Location: In person

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