The Digital Marketing Manager will manage website content, encompassing content strategy, content development, user experience and search engine optimization (SEO) to drive visibility, engagement and acquisition.

Essential Job Duties

Partners with agency to develop organic search strategies and tactical plans to drive visibility of nyp.org and engagement with audiences on organic search
Collaborates with agency, web team, internal marketing partners and other departments to identify business and customer website needs and finds innovative solutions
Directs development of copy, images, UI/UX design and components for the hospital website
Drives customer and user focus of content and functionality across website experience
Ensures brand identity is accurately represented in all website content
Develops campaign measurement plans and selects digital KPIs
Provides regular status reports and project results to stakeholders and leadership
Oversees relationships with agency partners and manages contracts and budgets
Assist with developing and implementing digital department processes
Performs all duties inherent to managerial role. Participates in hiring, training, evaluation and termination of assigned staff according to hospital policies and procedures.
Oversee daily, monthly, and quarterly reporting that informs and supports marketing departments’ business needs.
Performs other special projects and duties as assigned.
Manages direct reports

Requirements

5-7 years of experience
Strong written, verbal, and presentation skills
Experience managing and launching Digital projects and campaigns across multiple platforms. (Web, Mobile, SEO/SEM, Paid Search, Display).
Strong knowledge of website analytics, campaign management tools and dashboard programs such as Web Trends, Google Tag Manager & Power BI.
Ability to interpret and analyze data from multiple sources across digital marketing campaigns (i.e. email, display, search, social, video, mobile) for the following criteria: open rates, click through rates, response rates, web site conversions, etc.
Analysis and interpretation of metrics and campaign results, and being able to formulate key insights and actionable recommendations.
Proficient with office productivity apps, project management systems such as Adobe Workfront, and web analytics

Join a healthcare system where employee engagement is at an all-time high. Here we foster a culture of respect, diversity, and inclusion. Enjoy comprehensive and competitive benefits that support you and your family in every aspect of life. Start your life-changing journey today.
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2021 "Employees' Choice Awards: Best Places to Work" - Glassdoor
2021 " Best Workplaces in Health Care & Biopharma" - Fortune
2020 "America's Best Employers in New York State" - Forbes
2020 "Working Mother 100 Best Companies" - Working Mother
2020 "Best Companies for Multicultural Women" - Working Mother
2020 "Best Workplace for Men in Nursing" - American Association for Men in Nursing
Discover why at: nyp.org/careers

NewYork-Presbyterian Hospital is an equal opportunity employer.

Salary Range:
$109,500-$148,000/Annual

It all begins with you. Our amazing compensation packages start with competitive base pay and include recognition for your experience, education, and licensure. Then we add our amazing benefits, countless opportunities for personal and professional growth and a dynamic environment that embraces every person. Join our team and discover where amazing work.